Facebook is not just a social networking site. It is also a great platform for doing business. You just have to know what you need to do to leverage Facebook for marketing. Here's how.
Create Your Battle Plan
People often say, “those that fail to plan, plan to fail.” Think of your foray into the world of Facebook marketing as a battle. In order to win that battle, you need a sound business plan.
Before you establish a formal business presence on Facebook, you should open a personal page and take the time to interact with friends and join various groups of interest. Also, try to identify your target audience members, and learn about their likes and dislikes. The more information you have going in, the more successful your business marketing strategy is likely to be.
Get in the Game
Once you have gained a little bit of an understanding about how Facebook works, you need to get in the game for real. You should open a business fan page that will serve as your home base within that social media platform. Your Facebook business page is one of the many extensions of your business, so make sure that it fully represents your business goals.
Reel People In
Once you have set up camp on Facebook, you need to reel people in. Invite your friends and family, business contacts, as well as members of the groups of which you are a part of.
Also, remember to share your Facebook page address on your business website, your business cards, site banners, and other social media accounts. Don't feel shy; no one else will market your business for you.
Keep People Interested
Facebook is all about building relationships with your potential and existing business clients. You must add value to their lives in order to do just that.
Create helpful and entertaining content that your audience will appreciate. Every piece of content should be geared toward subtly encouraging people to give your products a chance, while providing additional value to their lives.
Your content can be in form of written text, images, videos, and infographics. You can also use two or more forms of content to get your ideas across.
Keeping people interested in your business page also means encouraging people to comment. When they do, make the effort to provide accurate and to-the-point answers that they will find satisfactory, and direct people to your site subtly while you're at it.
Make Your Sales
If you interact with your audience the right way, you can successfully use the platform to launch a product and make some sales. At that point, your audience can be more receptive to what you're offering them.
You can create business ads directly from your admin platform in order to reach more people. Ensure that the ads target the right demographic for the best results.
Keep Them Coming
Use Facebook Insights and all the other analysis tools at your disposal to pin down customer behavior and popular buying trends. Fine-tune your marketing to keep them coming.
Also, organize regular sales, discounts, promos, and giveaways to attract more buying clients. The more people you get to try out your products, the more revenues your business will potentially generate.
Facebook is a wonderful platform for your business if you know how to use it well. Familiarize yourself with the ins and outs of your business account on the site for the best marketing results. Remember that battle plan!