Twitter is a microblogging social media platform—one where people can make or break your business in 140 characters or less. If you harness its power as well as its huge population when marketing, you could be well on your way to generating very good sales and revenues. How should you use Twitter in order to market your business?
Open a Business Account
Sign up and create an account for your business. Your company profile should have your company name and logo, as well as a link to your website as part of your profile. It is all about branding; you need to go all out in order to promote your brand. Optimizing your business profile will make it easier for other Twitter users to find you.
Plan Your Twitter Strategy
You need to define your brand. What business goals do you have? What is your business all about? What kind of target audience do you want to appeal to? How do you want to communicate to your target audience? Your Twitter strategy will determine how you tweet and when. Be sure to have the right plan.
Join the Movers and Shakers
In every social media site category, there are movers and shakers whose opinions can make or break a brand. Because of the influence that such individuals and organizations yield, you would do well to be on their good side and join their conversations.
Once your Twitter account is operational, find the movers and shakers of your industry. Become their follower and exert the effort to comment on their feeds – it may just get you noticed. Do take your time following accounts though, unless you want to be banned from the platform for being too aggressive.
Also, make sure that you spend time in seeing what these parties are talking about. They are usually at the heart of all the trending things and activities. Knowing what your potential customers find interesting will affect how you carry out your business marketing campaigns.
Tweet with Caution
Do not use your tweets to air your dirty laundry in public. It will only harm your business. Tweet with caution. Tweet things that are interesting, informative, and valuable to your audience. Do it often and consistently.
Include links to your site as well, so that people can see what your business is all about. The more traffic you are able to attract, the more business you will be able to do.
Blow Your own Horn… Sparingly
Do not be afraid to ask people to like and retweet your tweets. Ask your family and friends to follow you too. Just be subtle about it when necessary.
The more followers you have, the more visible you are on Twitter, which is better for your business. Your brand will be more visible, which in turn will attract people to both your Twitter profile and website.
Be a Team Player
Everyone likes a team player, so be one. Retweet the tweets that will appeal to your audience. Favorite the tweets that appeal to you, especially if they come from the movers and shakers of your industry.
It's also recommended to follow trending topics and hashtags that your business can relate to. That way, you will be at the heart of the action. If your tweets are noticed, you will gain a wide following, a huge audience, and increased traffic to your business site where you can sell to your heart’s content.
Use Images and Videos
Images and videos will get you noticed much faster by search engines and Twitter users alike, so incorporate them in your tweets.
Tap Movers and Shakers to Promote Your Brand
If you want to speed up the process, consider partnerships with the Twitter influencers that have a huge following among your target audience. You can ask them to mention your brand regularly, or do brand shout-outs. In addition, you can also do promoted tweets to communicate with your targeted audience.
Offer Incentives to Your Followers
Periodically, offer discounts in the form of coupons and such to people who follow you, those who will retweet, and those that will like your content, etc. You will attract greater attention from a wider audience, which will in turn enhance your sales and revenues.
Twitter is a very versatile marketing tool that can expose you to a large audience. Learn what works for your business and use all the tools at your disposal to your advantage.