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I am a budget consultant who helps people save on telecom and gas/electricity. I compare all invoices and often offer a cheaper rate. Customers save an average of 50% through me, which am...800 euros per year. Through me, customers receive exceptional discounts that they cannot get anywhere from providers. The intention is that people fill out a request form on the advertisement so that I can contact them later. People who live in Flanders can register via the following link and I will prepare a no-obligation quote for them. I now want to create 2 different advertisements for social media. My intention is for people to be interested and respond to it. I am looking for someone who can make a design that fits my concept. In attachment there are several examples on the web t...

I require a professional who has a keen eye for modern and sleek branding to create several items for my online TV channel. The various branding content needed includes: - Logo design - Thumbnail templates - An striking intro animation - Social media post content templates - Engaging outro animations - Clean and modern lower thirds The branding needs to cater to an audience aged between 36-60 years. I'm seeking a freelancer with a modern aesthetic and previous experience with television or digital media branding. Proficiency in motion graphics for the intro and outro animations is also a must. This project calls for an innovative outlook and an ability to design with a mature audience in mind.

Hello, I am looking for a graphic designer to join a social project related to Malaysia. The ideal candidate will have experience in designing flyers and brochures, fluent in Malay and will be able to manage in English. The chosen candidate must have excellent designing skills and a strong understanding of the Malaysian culture and history. Please contact me if this position is relevant to you.

...full-time social media manager based in Dubai. Offering a unique opportunity to manage and enhance the presence of my brand on platforms such as Facebook, Instagram, Twitter, and LinkedIn. Key Role Expectations: - Develop, design and post engaging content regularly. - Manage advertising initiatives on different social media platforms. - Foster community engagement and timely interactions with followers. Objective: - Amplify brand visibility and recognition. - Propel website traffic. - Facilitate lead generation and conversions. The perfect candidate would ideally have prior experience and proficiency in social media management, advertising, and community engagement. Solid content creation skills are also highly appreciated. A passion ...

I will setup and manage your Facebook ads and help to generate leads and conversions. We are experts in social media marketing with 7 years' experience.

...business, there is reason to believe that customers are being misled on Google. Review the Misrepresentation policy and make changes to your Merchant Center and/or online store. Make sure your Merchant Center and online store follow the following best practices / guidelines Provide transparency about your business identity, business model, policies and how your customers can interact with you Promote your online reputation by showing reviews or highlighting any badges or seals of approval Use a professional design for your online store that includes an SSL certificate Provide information in the business information settings in your Merchant Center Follow SEO guidelines, improve your eligibility for seller ratings and match your product data in your Merchant Center with your on...

I'm in need of a dedicated Executive, HR & Admin Assistant for around 20 hours per week. The individual will be tasked with a variety of responsibilities including, but not limited to: - Meeting coordination - Vendor management - Managing tasks on our e-commerce platform - Follow-ups - Social media content planning and scheduling - Talent recruitment - Various other administrative tasks The ideal candidate should have a proven track-record in a similar role. I'm particularly interested in persons who demonstrate strong problem-solving skills, excellent time management, and the ability to juggle multiple tasks simultaneously. If your background aligns with these needs, I encourage you to place a bid.

I'm in need of a logo designer who can create a modern, innovative and professional logo predominantly in blue for my startup. The logo will be primarily used on our website, print materials, and across our social media channels. Ideal skills and experience: - Proven track record of designing logos in a modern style - Proficiency in using blue color palette effectively - Experience in creating versatile logos suitable for both digital and print use - Good understanding of brand identity and the ability to tailor logos for different platforms

I'm working on an army game in Roblox and need a script that displays ranks on top of the player and shows in leaderboard . The script should allow me to change ranks and add and it comes with a command like .promote (user) which makes the user got 1 rank up and can only be executed by people who are the rank that will be changable or above. Key Requirements: - Displaying Ranks: The ranks should be displayed both above the player in-game and on the player's tab. - Customization: I want to be able to customize the ranks and add new ones easily. The customization process should be straightforward and intuitive. Ideal Skills and Experience: - Proficient in Lua and Roblox Studio. - Prior experience with creating robust rank management systems in Roblox games. - Ability to d...

...customers, important stakeholders and organizations. Ideal Skills and Experience: - Experience in influencer marketing - Experience in community building and management - Experience in partnerships and collaborations with stakeholders - Experience in content creations and social media marketing - Strong understanding of marketing and promotion strategies - Innovative and creative thinking capabilities Key Tasks: - Planning and executing community building and engagement activities, like influencer marketing, social media content, event planning and workshops, etc. - Brainstorming and implementing innovative ideas and marketing strategies - Implementing content creation and scheduling - Building and maintaining strong relationships with local influencers, ...

I need help with a comprehensive online advertising campaign, focusing on Facebook, Google Ads, Instagram, Snapchat, TikTok. The objective is to Increase brand awareness, Drive website traffic, and Generate leads. Key job requirements include: - Proficiency in online advertising strategies - Experience in managing and creating successful campaigns on Facebook, Google Ads, Instagram, Snapchat and TikTok - Proven ability to meet objectives such as increasing brand awareness, driving website traffic and generating leads. I'm looking for a freelancer who is a strategic thinker, creative and data-driven. You should be able to provide me with a detailed plan of how you intend to execute the campaign and what success will look like. Your plan should be tailored to the platforms I�...

...approval of the initial design report, the architect will develop site plans and floor plans for each villa, carefully considering the terrain and maximizing the views and functionality of the space. Visualization: This stage involves creating detailed visualizations, including material and finishing selections, interior designs, lighting plans, and electrical layouts, to bring the project to life. Media: The final stage will focus on producing high-resolution still images and walkthrough videos, allowing for a comprehensive understanding of the design and its integration with the natural surroundings. If you're a talented architect who shares our vision and is excited about the prospect of designing two exceptional villas in Koh Phangan, we want to hear from you! Please ...

...digital marketer to enhance my online presence, drive traffic to my website, and generate quality leads. I'm particularly interested in leveraging social media and performance marketing. Key Responsibilities: - Develop and execute a comprehensive digital marketing strategy aimed at increasing website traffic and lead generation - Utilize social media platforms to engage with my general consumer audience and improve brand awareness - Implement performance marketing tactics to maximize ROI and conversions Ideal skills and experience for this role include: - Proven track record of successful digital marketing campaigns - Expertise in social media management and performance marketing - Strong understanding of SEO and SEM best practices - Abil...

I'm in need of a talented animator who can create a fun and playful 3D animation that will be used primarily for social media marketing and branding. Key Requirements: - 3D Animation: The ideal candidate should have a proven track record of creating high-quality, engaging 3D animations. You should be able to bring our brand to life in a playful and fun manner. - Social Media Expertise: The animation will be primarily used across various social media platforms to engage our target audience. Experience in creating content optimized for social media is a huge plus. - Creativity and Originality: We're seeking an animator who can come up with fresh, innovative ideas and translate them into captivating visuals. - Brand Consistenc...

...vendita e conoscenze di marketing digitale. Ambiente di lavoro dinamico e stimolante. Se sei pronto per un'entusiasmante sfida nel mondo del marketing digitale e hai la determinazione di avere successo, vogliamo sentirti! Inviaci il tuo curriculum e una breve presentazione motivazionale e faremo il possibile per rispondere a te nel più breve tempo possibile. Unisciti a noi nell'aiutare la Selene Media Agency a crescere nel mondo digitale!...

Hello check my booking l...tried using discount campaigns as a strategy to increase sales, but there is still a gap to be filled. To accomplish this: • Understanding of the tourist market and knowledge on attractive tour packages is vital. • Proven experience in implementing sales strategies beyond discount campaigns, in the online tour booking context would be highly beneficial. • Expertise in affiliate marketing and social media promotion is highly desirable, as these are avenues I haven't explored extensively. Your task will be to identify innovative and efficient sales strategies to drive more tourists to book through our platform. It's all about maximizing outreach and conversions here! Driven, creative thinkers with a track record in this n...

Hi, we are looking for someone who can create long term reels for our social media channels. The reels should include the following: - Sound effects - animations - background music - motion - Animated text We need a total of 30 reels by 30 April 2024. Please contact me if you are interested

...Generating qualified leads - Enhancing brand visibility Your main responsibilities will include: - Developing and executing a robust social media marketing strategy - Implementing SEO techniques to enhance search engine rankings - Curating and producing engaging content that resonates with our target audience Additionally, your role may involve: - Designing and developing a visually appealing and user-friendly website - Creating captivating graphics that align with our brand identity - Crafting a comprehensive marketing strategy that integrates multiple channels and tactics Ideal candidates should possess expertise in the following areas: - Social media marketing - SEO best practices - Content creation and curation - Web design and development - Graphic...

I'm in need of a social media savvy person who can help promote my academic-oriented Facebook page. The focus will be on accomplishing three particular goals: - Increasing the number of followers on the page - Generating active engagement in terms of comments, shares, and likes - Driving the online traffic towards a specific website My target audience is mostly professionals, so I would prefer someone with expertise in engaging this demographic. As for the content of the page, it's primarly educational. Hence, if you have experience in promoting educational content among professionals, that will be highly desirable. This project needs a strategic thinker, who can actively contribute to a promotional plan and execute it effectively, while regularly trackin...

I am seeking an experienced Spanish to French translato...two-hour virtual conference between Morocco and Spain. Requirements: - Fluent in both Spanish and French. Preference will be given to native French speakers. - Has had previous experience in simultaneous translation, particularly in video conferencing. - Field-specific knowledge in Social Sciences is desirable. Freelancers with a strong command in both languages and an understanding of the technical aspects of video conferencing are highly encouraged to bid. If you bring knowledge of Social Sciences and are a native French speaker, however, you could be just what I am looking for. To be successful in this job you will need to deliver smooth, instantaneous translation to ensure effective communication durin...

I'm seeking a proficient app developer to create a cross-platform e-commerce app (food pickup) for both iOS and Android. Note: Contact only if the the launched app has over (50k downloads on android). Key Requirements: - Cross-p...Feature: I would like the app to include a unique food-related feature. This could be anything from recipe sharing to a food blog. Your creativity in this area will be greatly appreciated. Ideal Skills and Experience: - Proficient in app development for iOS and Android - Extensive experience in building e-commerce apps - Familiarity with integrating secure payment gateways - Prior experience with social networking elements in apps Please provide examples of your previous work in your proposal, particularly any e-commerce or food-related apps yo...

I require a highly competent business manager to oversee various aspects of my fashion business which specializes in unisex clothing. The manager will primarily oversee my buying and selling activities and ensure smooth operations with optimum profitability. Key Responsibilities: • Financial management: Keep track of transactions and the overall financial health of the brand. • Human resources management: Manage staff, their performance, and welfare. • Marketing and sales management: Strategize and execute marketing campaigns targeted at unisex clothing buyers. Manage sales objectives and customer relationships. The right candidate would have experience in managing similar businesses, with particular expertise in unisex clothing. A strong understanding of the...

I'm looking for a mid-level Project Manager in the technology sector to organize and lead a team effectively. The ideal candidate will have experience with planning, team coordination, budget management and documentation. Key Responsibilities: - Planning and organizing: You'll be responsible for laying out the project plan and ensuring milestones are met. - Team coordination: You'll be the linchpin that ensures the team is working together effectively. - Budget management: You'll need to keep a tight rein on project finances. - Documentation: You must be able to keep clear, detailed records of the project's progress. The right person for this job will have: - 2 to 5 years of experience in a Project Manager role. - Experience in the techno...

I'm aiming to enhance my brand's recognition through a targeted digital marketing campaign, focusing on Facebook, Instagram, and Google Ads. This project's primary goal is to uplift brand awareness, specifically targeting professionals aged 20-35. The ideal freelancer for this role should have: 1. A deep understanding of these platforms' algorithms. 2. Expertise in creating engaging content tailored for 20-35 year-old professionals. 3. A proven track record in boosting brand awareness. Your proposal should include a detailed approach on how would you achieve this, using your digital marketing experience and skills.

...choose a suitable design template (after agreeing with me in advance). The main condition is that the final website should be no worse than competitors' and not contradict the template and corporate style. Examples of favourite designs: kymabeach. ae sanbeachdubai. com twiggy. ae/twiggy/ Other website elements should be added: WORKING HOURS SPECIAL OFFERS CONTACT DETAILS Table reservation form Social media buttons: INSTAGRAM TIC-TOK FACEBOOK WEBSITE PARKING info WAY TO THE RESTAURANT - Google maps Basic SEO optimization for website internal pages. Basic Website loading speed optimization. All the information is attached. If something is missing (text), do the layout with "Loren ipsum." I will replace it later. The ideal candidate should have a strong p...

Necesitamos un freelancer para implementar el inicio de sesión social en ReactNative para: - Facebook - LinkedIn - Google - Apple - Pinterest - Amazon Necesitamos que se devuelva el auth_token para todos los mencionados anteriormente. El freelancer puede usar paquetes de código abierto, o un único paquete para OAUTH con todas las plataformas implementadas. El código tiene que funcionar en ReactNative 0.73.6 sin Expo. El presupuesto para este proyecto es de 60 USD.

I'm seeking a video content creator with a flair for creativity and a willingness to learn and adapt. The ideal candidate will be able to create engaging videos for a range of social media platforms including Facebook, Instagram, YouTube, and TikTok. Key Responsibilities: - Create videos that are more than 1 minute long, catering to educational and entertainment themes. - Execute the tasks based on the provided guidelines and concepts. - Regular communication and collaboration with the team on your progress and ideas. Skills & Experience: -NO need to any skills and experiences. just the follow the process from us perfectly. Payment will be monthly based, with a commission structure that rewards the quality of work and the results achieved. The more engaging and su...

I'm looking for a skilled and experienced individual who can help me create 1,000 new domain, web, landing and leadmagnet pages. The p...conversion pages - The pages must be fully equipped with necessary tools for SEO and backlinking and more - Full integration of the pages on all social media platforms and you tube - Content should be fully managed and created by the freelancer, some will be supplied by me Ideal Skills and Experience: - Proven track record in lead generation web page creation - Extensive knowledge of SEO and backlinking strategies - Experience in content creation and management - Previous work in the MMO niche is a plus, but not mandatory The goal of this project is to create high-quality, lead-generating web pages that are fully optimized for SEO and...

I'm in need of an experienced graphics designer with AI skills who can create a series of abstract illustrations. These illustrations will be used exclusively for digital media, so they need to be optimized for online viewing and sharing. What they are and will be used for: I need Logos that can be used for clubs in Football. There are 3591 clubs. The logos should be pngs (with transparency). These can be generated with AI and each one should use a base colour within it which will be the main colour of the club. I also need 5 Logos for league logos. Basically Division 1 to 5 (5th being unviersal and will be used for divisions down to 20 so should not include a number). 6 Logos for Cups. This can probably just be done with AI and Stable Diffusion. It's essential that ...

...interested in our products/services. **Target Audience:** - **Location:** Focused on specific geographical areas. - **Age Group:** The campaign should target individuals aged between 20 and 65. **Key Focus:** - The primary objective of the campaign is to **promote a specific product and bring sales .** **Skills and Experience Required:** - Proven track record in designing and executing successful Facebook ad campaigns. - Proficient in targeting specific audiences based on location and age. - Knowledgeable in lead generation techniques via social media. - Data-driven approach with the ability to analyze and optimize campaign performance. - Strong communication skills to keep me updated on the campaign's progress and results. I am looking for someone who can...

I'm in need of a skilled digital marketer who can elevate and optimize my presence on both Instagram and Amazon. Professional experience in these platforms is required. Key Responsibilities: * Social media advertising on Instagram - Generate compelling, engaging ads, targeted at an audience age range 18-45 to enhance visibility. * Product listing optimization on Amazon - Ensure that my products are described effectively, appear attractive to buyers within the age range 18-45, and are easily discoverable on the platform. Objective: * The primary goal is to boost sales conversion on both platforms. Please only bid if you have proven skills and successful background in Instagram advertising and Amazon product listing optimization.

...distributors. Key Responsibilities: - Develop a comprehensive marketing strategy to target sales and distribution companies. - Identify and establish partnerships with potential distributors with local presence and technical capabilities. - Create marketing materials that effectively communicate the value proposition of our SaaS product. - Implement digital marketing campaigns, including SEO, social media, and email marketing, to build brand awareness. - Provide support for implementation, pre and post-sales engagement to ensure customer and distributor satisfaction. Ideal Skills and Experience: - Proven experience in marketing SaaS products. - Strong understanding of the GCC and Indian markets and how to navigate the sales and distribution sectors within these regions. ...

I need a skilled video editor who specializes in creating animated videos for social media platforms. This project doesn't require any voice-over services as I already have a voice-over ready to be incorporated into the videos. Skills and experience needed for this job: - Experience with creating animated social media videos - Ability to incorporate existing voice-over into the animation - Strong attention to detail for ensuring high-quality, seamless videos

I'm on the hunt for a graphic designer who can create eye-catching, minimalistic designs for my...those who see our posts understand the real value of investing in index funds. * Color palette: The designs should incorporate neutral colors to align with our brand identity. Ideal Skills & Experience: The ideal candidate will be highly proficient in graphic design, with a knack for clean, minimal lines, and a strong understanding of how to represent financial data visually. Experience with social media design, particularly in the finance sector, would be a big plus. To sum up, your role will be to translate our message into minimalistic designs that scream 'less is more'! This will be a great opportunity to showcase your ability to convey complex inform...

I'm looking for a marketing director with a focus on social media management and market research. The perfect candidate should: Social Media Management: - Have a strong knowledge of LinkedIn. - Be able to manage and grow profiles on this platform. Market Research: - Possess a mid-level (3-5 years) experience in conducting comprehensive market research. - Features forecasting and developing marketing strategies based on the collected data. This role will require you to influence strategies, so a keen understanding of social media engagement and market trends is crucial. Please only apply if you have the required experience and skills.

I’m requiring professional help for Russia social media marketing on Vkontakte, Instagram, Odnoklassniki, and Telegram, primarily targeting adults aged 26-50 in Russia. Key Objectives: - Main emphasis is on effective lead generation. - Expand visibility and engagement within my target demographic. Necessary Skills & Experience: - located in Russia - Proficiency in Russian language. - Extensive understanding of these platforms. - Proven record in executing successful lead generating campaigns. - Know-how on appealing to adults (26-50) in the Russian market. Please share any similar projects you've achieved success in, and your proposed strategy for this project.

I'm in need of a skilled and experienced Google ads and SMM specialist, who can help me to boost wholesales for my sheepskins and home goods on the US market. Key Project Details: - The main goal of this campaign is to boost wholesale (we already have well-functioning retail) - W...Required Skills: - Proven experience in Google ads, SMM, e-commerce - Expertise in targeting and engaging with the 30-60 age group - Strong understanding of how to drive sales through ads The successful freelancer will be able to demonstrate their past success in similar campaigns and provide a clear strategy for how they will achieve the sales boost. We already have a website and a content manager for creating banners, that means, no webdesign/design needed We wait for your offers to discuss furt...

We are searching for suitable candidate from south india for a work from home position. Job responsibilities:- editing videos, uploading on youtube, graphic designing, preparing content, managing social media sites. software skills are added. Requirement:- Candidate must be from any Telugu state or understand telugu. must have own pc or laptop with good internet. timings:- 10 AM to 4:30 PM. Sunday holiday.

...site is a significant contributor to the database size. I need to find ways to optimize or archive this data without compromising its integrity. - **Media Files**: The site is media-rich, and the files are taking up a lot of space in the database. I need to find a way to reduce the size of these files without compromising the images or videos' quality. - **Logs and Backups**: The database size is also significantly affected by logs and backups. I'm looking for a way to manage these more efficiently to reduce the database size. Ideal Skills: - Proficiency in WordPress database optimization - Experience in handling large volumes of user data and media files within WordPress - Expertise in managing logs and backups in a way that reduces database size - Previ...

I need a comprehensive literature review focusing on public health interventions which specifically evaluate how clinical audits promote the delivery of value-based care. Here are the key points of the project: - Topic: The literature review must be centered on the field of public health. - Purpose: The main objective of the review is to assess the effectiveness of interventions in the public health sector. - Interventions: The review should particularly focus on how clinical audits contribute to the delivery of value-based care. Ideal candidates would have a background in public health, with expertise in healthcare interventions and clinical audits. Previous experience in conducting literature reviews, especially in the context of public health, would be an added advantage. ...

...audiomark API. Key Features: - Configure User Resharing: Users should be able to seamlessly share Videos and Articles from my platform to new audiences across specified social media platforms. - Thumbnail Generation: The selected professional should configure the system to allow manual upload of thumbnails to accompany reshared content. - Audiomark API Integration: Additionally, i need audiomark integration so that when user A post their audiomark music link user B can stream it on our website without leaving our webapp, therefore, proficiency with Audiomark API is a must. Ideal Skills: - Expertise in API integration - Social Media platform protocols understanding - Experience with content resharing functions - Skillfulness with thumbnail configurations ...

I am seeking a Human Resource manager, at an entry-level, focused on building the staff component of my retail company. Key Responsibilities: - Developing and executing recruiting plans - Networking through industry contacts, association memberships, trade groups, and employees - Hiring appropriate candidates for different roles - Managing the complete cycle of recruitment. Ideal Candidates will have: - Retail industry knowledge - Strong networking and social skills - Efficient judgement to make good hiring decisions Although this is an entry-level position, I would favor candidates who have some HR-related experience. This role could be a great stepping stone for someone looking to build their career in HR within the retail industry.

I'm seeking a professional fluent in Arabic to handle text annotation of social media posts. The annotations will be utilized to enhance a machine learning model. An ideal candidate will have the following qualifications: - Proficiency in the Arabic language and understanding of social media posts. - Background and experience in text annotation. - Insight into machine learning data applications. - Diligence and attention to detail to ensure high-quality annotation for optimal ML results.

Hi Gaurav C., I noticed your profile and would like to offer you my project. We can discuss any details over chat.

I am seeking a specialist in Meta Ads Manager, particularly Facebook Ads, who has exceptional technical proficiency and problem-solving skills to fix an error encountered. I am attempting to promote a Google Play Store app to increase installations but encountering the following error: Sentry (URLParam) threw a restriction on category janky_blackhole_params. See TAAL[BLAME_dirs,www/flib/intern/integrity_infra/iop/iaf/,www/flib/integrity_observation/iaf/,www/flib/si/karma/,www/flib/si/sigma/,www/flib/si/sentry/] (#1346003)

I'm looking for a skilled digital marketer to help me with my business. My main focus areas are social media marketing and search engine optimization. Key Responsibilities: - Create and implement social media strategies to boost product sales - Enhance our online presence and visibility through SEO Experience Required: - Proven track record managing successful social media campaigns - Expertise in SEO practices and tools - A solid understanding of Facebook and Instagram algorithms This is a great opportunity for someone who is passionate about digital marketing and has a creative and results-driven approach.

...creating engaging and interactive educational activity boxes tailored specifically for children aged 0 to 3 years. I'm looking for a talented individual to create a variety of engaging and age-appropriate educational activities. The project is designed for preschoolers age 0-3 and should cover multiple subjects. Project Details: Objective: Develop a series of educational activity boxes that promote brain development and cognitive skills in infants and toddlers. Target Audience: Parents, caregivers, and early childhood educators who seek enriching and stimulating activities for children aged 0-3 years. Scope of Work: The freelancer will be responsible for: Designing age-appropriate activities: Develop a variety of activities that cater to different stages of development, ...

I am looking for an experienced social media content creator to design engaging Instagram posts for my silver jewelry brand primarily targeting women. Key Requirements: - Creativity and proficiency in generating minimalistic designs. - Skillful use of pastel color schemes. - Previous experience in fashion or jewelry brand promotion. The ideal candidate will have a knack for creating visually appealing content that blends beautifully with a minimalist aesthetic while effectively showcasing our silver jewelry. Expertise in fashion or jewelry design will be regarded highly. Let's enhance our brand together, one Instagram post at a time! Brand Name - Aura Jewellery Color to be used - Sky Blue (Take Reference from the picture of the box.

We are looking for a social media expert to focus on Facebook, Instagram and Pinterest. The main goals are to Increase brand awareness, Drive website traffic. We are an ecommerce business based in the US and we currently do not have any activity on social. We are looking for a passionate individual who can both post and engage on these platforms. Our target audience are bakery owners and dessert chefs in the US. In addition, it would be great if you had experience in influencer marketing. Native English speaker is a must with ability to write creatively.

I need to refresh the content organization of my WordPress website. The current content feels cluttered, making it difficult for visitors to navigate and find information. The primary focus will be reorganizing images and media on the site. Therefore, I am looking for a skilled WordPress developer with a sharp eye for design to help: - Analyze the current content organization and identify areas of improvement - Reorganize and optimize images and media to enhance user experience - Implement a more intuitive content structure that aligns with our business goals and target audience Ideal Skills and Experience: - Proficiency in WordPress development and design - Strong understanding of web design principles and user experience - Experience in content organization and optimizat...