Write an article on why i choose marketing as a careerprojekty

I'm an artist with a national act in the USA, performing pop music, Broadway standards, soft rock, jazz and R&B music and that appeals to adults and senior citizens. I'm in immediate need of a booking agent who can take charge of promoting my shows and music. Key Responsibilities: - Finding and booking gigs: I'm looking for a proactive agent who can secure performance opportunities for my act, ensuring a busy and engaging schedule. - Creating marketing materials: I need someone who can develop compelling promotional content that can be used to attract potential venues and audiences. Ideal Candidate: - Proven experience in the music industry, particularly in the pop genre, is essential. - Demonstrated success in findin...

I require a well-versed writer to pen down four articles centered on the subject of Artificial Intelligence (AI), with each article comprising of 750 words. • Subject Matter: The core theme to be detailed in each article is Artificial Intelligence. Interesting perspectives, current events, or prominent advancements in the sector can serve as inspiration for the content. • Target Audience: The articles are intended for the general public, thus the tone, language, and complexity need to be adjusted to cater to a broad reader base with diverse knowledge levels on the topic of AI. Ideal skills for the job include advanced knowledge in AI, proficiency in French language, a demonstrated ability to simplify complex topic...

Join our dynamic team as a CAD Insole Designer and unleash your creativity! Are you passionate about designing innovative insoles? Do you thrive in a fast-paced environment where precision and efficiency are key? If so, we want you on our team! As a CAD Insole Designer, you'll be at the forefront of our design process, using cutting-edge CAD software to bring comfort and style to footwear. Each insole you design will be a masterpiece, crafted with precision and attention to detail. What makes this opportunity even more exciting? The speed and ease of the job! With our streamlined process, you'll design each insole in just 2.5-5 minutes, allowing you to unleash your creativity without sacrificing quality. With an average wo...

I'm looking for a skilled developer to create a web-based crypto wallet connector Process as follow, 1. user will use Apply pay/Google Pay or Credit Card 2. user will enter amount and choose option from where they are paying 3. connector will purchase USDT or any other Crypto and deposit to my wallet.

I am looking for information on recovering from the following medical procedures: 1. Autonomic Testing 2. Tilt Table test 3. Biopsy The information must answer questions about the following: 1. band-aids, bandages, wounds 2. Taking a shower or bath 3. Daily activities Websites with medical information or hospital websites often have this information. When I hire you: 1. I will immediately milestone and release $5 to pay your FL fee. 2. I will pay $2 for each source and will milestone $6 for up to 3 sources. If you find 3 good ones I will keep repeating this step (2). 3. For each source, supply: a. The page link. b. How you found it. c. An HTML file and/or JPEG of the information from the page. 4. No spreadsheets. Use ...

I'm looking for a seasoned email marketer to help us with a weekly campaign aimed at promoting our services and products to a database we've built over the last six years. Key Points: - We need a strategy that is effective in engaging an audience that we haven't communicated with in a while. - Our emails should primarily focus on presenting our latest products and services. The ideal freelancer for this project should be well-versed in crafting compelling product-focused email content, and should have a strong understanding of re-engagement tactics. A background in both email marketing and e-commerce would be a significant advantage.

I'm looking for a highly detailed cutaway drawing of a table top vacuum-power LP cleaning machine for marketing purposes. This is a mechanical with an internal vacuum motor, storage tank, and turntable motor. device, and I'd like it to be depicted with all its components and textures visible in the drawing. Key points to consider: - **Level of Detail**: The drawing should be highly detailed, including all components and textures. - **Experience**: Ideally, you’ve worked on similar cutaway drawings before and can provide a portfolio demonstrating your technical drawing skills. - **Tools**: Proficiency in relevant software for creating such detailed technical drawings is essential. - **Understanding of Marketing**: ...

I need a PHP site that includes a straightforward yet robust admin panel. To fit my specific needs, it should have: 1. All Page Dynamics 2. App Listing with article editor 3. App Type Listing Like Top Trending, New Apps, Fraud Apps with Admin Panel Option. 4. Home Page Slider With Link. 5. Top 3 App Choose Option or Pin Option. 6. Home Page Notice Edit Option 7. Load More Options Apps Category. 8. Home Page FAQ Options. 9. Side Social Media Options. 10. Categories Create Option and Select. 11. Trending Page + High View Post. 12. Search Home Page Option. 13. Footer Ads + Link Option. 14. Google Ads Option Manual and Auto. 15. App Listing: App link, Banner+Js Copy+FAQ+Footer Marquee Text 16. Brand Logo Change+ WhatsApp Link 17. Full Analytics All Website L...

I am looking for a virtual assistant to help me with two core tasks: data entry and travel arrangements. This role is best suited for someone who is just starting out, but is eager to learn and grow with the job. Key Responsibilities: - Data Entry: The primary responsibility will be to assist me with data entry tasks. The ideal candidate should have some basic understanding of spreadsheet software and be able to follow instructions carefully. - Travel Arrangements: A secondary task will be to help me with organizing my travel plans. This includes finding and booking flights, hotels, and other necessary arrangements. Communication: - I prefer to communicate mainly through email, so being able to write concise and clear messages is a must. Ideal S...

...expert. I have 2 kinds of domains. a) Freshly registered domains b) existing domains with LOW or BAD domain reputation at Google Postmaster Tools I need someone to take my domains and get them to HIGH domain reputation in Google Postmaster Tools. You have to use your OWN tools. you cant use my servers for this task. you will take a domain and will deliver a HIGH reputation. I will setup the correct dns, but you cant send email from my servers. Please Bid how much you want to do each domain. your Bid must be for 1 Domain. This should be a simple and straight forward task for the right person with the right tools. I am expecting an affordable bid. I will have many domains for this on an ongoing basi...

Busco un diseñador web y experto en marketing para crear una tienda en línea desde cero y desarrollar estrategias efectivas de marketing con el objetivo de darnos a conocer y aumentar las ventas. Tareas Clave: - Diseñar una web y tienda online receptiva y fácil de usar. - Crear y gestionar estrategias de marketing dirigidas posicionamiento y a aumentar las ventas. - Utilizar Facebook e Instagram como canales para la publicidad. Habilidades y Experiencia Requeridas: - Experiencia demostrable en diseño web y de tiendas online. - Experiencia en SEO - Conocimiento sólido en marketing digital y publicidad en redes sociales, específicamente Facebook e Instagram. - Experiencia previa en campañas d...

I am looking for a skilled and creative graphic designer to produce an A2-sized poster (17 x 24 inches) for a product advertisement. The ideal freelancer for this project would have experience with designing product advertisement posters and know how to create designs that grab people's attention effectively, promoting the product successfully in a visually appealing manner. Skills and Experiences: - Expert in graphic design especially in poster creation - Experience in designing product advertisement - Great understanding of visual compositions and designs that drive customer engagement. - Ability to use software such as Adobe Illustrator or Photoshop. Expectations: - Design should be in A2 size. - Deliver a stunning, high-quality...

...looking for an experienced graphic designer to create a set of icons (total 25 icons) for our social networking app. These icons will be used to represent different functions in the app. The minimalistic style is preferred. While simplistic on the surface, this design should indeed speak volumes to our app's functionality. The basic functions of the app is for people to make friends via communication. To this end, the key requirements for the design and graphic designers will be as following: - Strong emphasis on icon design - Incorporate warm tones (reds, oranges, yellows) - Icon must aid in navigation and be intuitive - Vibrant, attention-grabbing, yet not overwhelming - need to propose a overall colour and font scheme for the app - of...

I am looking for a seasoned professional who can help me with my marketing campaign. - Social Media Platforms: The project primarily involves marketing on Facebook and Instagram, as well as Google. - Goals: My primary objective is lead generation. So, the candidate should be able to create and manage ads that will attract potential customers. - Target Audience: The ads should be tailored to professionals aged 25-40. Experience with this demographic would be a plus. Ideal Skills: - Proven experience in managing Facebook, Instagram and Google Ads - Strong understanding of lead generation strategies - Previous experience in targeting professionals aged 25-40 - Excellent communication and understanding of my marketing goals. ...

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I need a professional to write a comprehensive and detailed report addressing various areas. 1. Explain what organizational behavior is and what are the aspects/concepts involved. 2. Evaluate and explain why it is important for managers to understand the concept and how it is related to operational efficiency. Justify your answer with relevant examples.

I'm looking for a seasoned Python developer with specific experience in video analysis to create a script that can process a full mp4 video and identify the positions of a Color Checker card ( ). The idea is to scan each frame of the video, locate the Color Checker, and log its position. The final detection shall share the first frame, the intermediate frames and the last frame of ONE color checker card. Key Requirements: - The script should be able to read a video in mp4, mkv, mov format. - The library used for reading the video is not fixed. You can choose from libraries like (e.g. OpenCV, PyAV, or MoviePy, but the solution should be compatible with both Windows and Linux (and mac) - take a look here:

I'm looking for a seasoned legal professional knowledgeable in US labor law to help me review my unfortunate case of suspected unlawful job termination. Key tasks include: - Scrutinizing email conversations related to the termination. - Thorough review of a Separation and Release Agreement which I did not sign. - Suggest legal path for mediation with employer via a change in the SRA. - Advise on how to approach my former employer legally. As I received no prior warnings or disciplinary actions, I'm convinced this termination was wrongfully instigated. The ideal candidate for this job should have: - Proven experience with employment law in the United States of America. - Strong attention to detail, particularly regarding leg...

I'm in need of a professional writer who can create industry-specific articles that cater to individuals within the business world. The content should be accessible to those with some industry knowledge. Key Points: - Writing high-quality, engaging articles on a variety of business-related topics. - Ensuring the content is moderately technical - accessible to individuals with some industry knowledge. - Adhering to deadlines and producing content that is free from errors and well-structured. Ideal Skills and Experience: - Proven experience in writing business-related content. - Understanding of industry-specific terminology and concepts. - Ability to write in an engaging, informative manner. - Strong research skills to ensure accurate, up-to-date co...

I'm looking for an experienced social media marketer to help me reach my target audience, generate leads and drive traffic to my website. Key Responsibilities: - Develop and execute a social media strategy across Facebook, Instagram and Tik-tok. - Create engaging content that resonates with young adults, parents and adults. - Implement lead generation techniques to increase conversion rates. - Monitor and analyze social media performance to optimize the strategy. Ideal Candidate: - Proven track record in social media marketing with similar goals. - Strong understanding of Facebook, Instagram and Tik-tok algorithms. - Experience in lead generation and driving website traffic through social media. - Excellent communication and analytical skills. I'm open to...

I am looking to hire an experienced video editor for creating dynamic vlog videos and podcasts, crafting compelling thumbnails, posting across social media platforms including YouTube, Instagram, and Facebook, and implementing SEO strategies for these platforms. Skills and Experience Needed: - Proficient in video editing tools. Preference for Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve. - Proven experience in social media marketing and SEO implementation on YouTube, Instagram, and Facebook. - Ability to create eye-catching video thumbnails for better visibility. - Strong aesthetic sense suitable for creating engaging vlogs and podcasts. Application Requirements: Interested applicants should provide examples of their past work, demonstrating their ...

Hello! I have created a shopify () selling an E-book. I have tried several marketing strategies (Tiktok ads, facebook ads, currently working on SEO) but I am getting 0 sales. I'm in search of an ecommerce consultant with proven experience optimizing Shopify stores, and improving conversions. Here's the areas I'd like us to focus on: - Website Design Optimization: Fine-tune the design and user experience of my Shopify store to drive conversion rates up. - Marketing and Advertising Strategy: Craft a strategy that will drive relevant traffic, grow our customer base and in turn, our conversion rate. - Product Listing and SEO: Help me to better highlight my products and improve their visibility on...

Fix all the errors on the back end of our Facebook Catalog. We use Shopify & some of our products have different variants so i am assuming this is why there are heaps of errors?

I'm in search of a Google AdSense guru who can assist with optimizing ad placements on my news website to further capitalize on ad revenues. Ideal Skills: - Significant experience with Google AdSense, specifically for ad optimization. - Familiarity with news websites and their unique attributes. - An understanding of homepage and article page designs. Your Tasks: - Evaluate existing ad placements on the homepage and article pages. - Suggest and implement optimal ad placements. - Monitor and report on resulting increase in ad revenue. The ideal freelancer will have succeeded in similar tasks and provide examples of relevant experience. Your input will directly contribute to increasing advertising revenue - a vital c...

I am on the lookout for a seasoned interior designer with a keen eye for details and an impressive portfolio in bathroom styling. You will be working on designing my master bathroom in a new classic style. Here are the details: * Style: The bathroom should showcase a new classic style. The design should be timeless, sophisticated and should effectively marry classic aesthetics with new styles. * Color Scheme: I am captivated by the elegance of marble. Therefore, I want the color scheme of my master bathroom to echo the timeless charm of marble, maintaining a stylish and classic environment. * Flooring: The floor should be decorated with ceramic tiles. Experience and ability to choose and work with ceramic ...

I'd like to create a client-focused presentation that provides a comprehensive overview of my digital marketing agency's services. Relevant experience in producing high-quality marketing presentations and a general understanding of digital marketing is preferred. The project will encompass the following: - An introduction to all our core services, with special emphasis on SEO, Social Media Marketing, and Content Marketing. - Presentation of case studies that profile successful campaigns we've managed in these areas. - Highlight the goal of our marketing campaigns, which is to generate leads and conversions. If you have experience with graphic design, that's a plus, as I w...

I’m searching for a skilled freelancer who can craft an engaging and visually appealing university portfolio, with a primary focus on my academic accomplishments. Here's what it should incorporate: • Displaying my GPA and Course Grades: I need these highlighted prominently, reflecting overall GPA as well as individual course grades. • Showcasing Honors and Awards: Any honors or awards I've received throughout my university career should be emphasized in this portfolio. • Graphical Representation of GPA Trends: I'm interested in having a graphical interpretation of GPA trends in addition to the raw data. Ideal Skills: For this job, it would be necessary to have strong graphic and data visu...

I will write a professional and engaging article on the specified topic with high proficiency and captivating style to attract the target readers. I'll ensure to provide high-quality content with reliable information based on academic research and credible sources.

Marketing y Diseño para puesto y posible participación Se busca alguien grandes aspiraciones y mucho deseos de poner en practica campañas de marketing y participar de una emprendimiento muy novedoso y gran proyección. Debe tener grandes habilidades de diseño y conocimientos suficientes para promocionar proyecto. Indispensable vivir cerca de Valencia.

As a program manager, I am in need of specialized, comprehensive reporting templates. I have approximately 40-60 projects at any one time therefore I also need summary reports. Detailed Overview Project Manager/s to complete the (Requirement 1) Report for each project (20 Project Managers up to 60 Projects). Output > Requirement 2 > Overarching Gantt Chart showing all projects to create an easy way for executives to see where projects are at in the stages and when the projects are expected to be complete. Requirement 3 & 4 will provide me with an overarching program/portolio view They should cater to a variety of project information, covering: Requirement 1 (Open to Excel or Word Formatting) Individual Project Reports s...

I'm looking to integrate an affiliate marketing app into my Shopify store to leverage my existing customer base. Key Functionalities: - Payment Gateway Integration: This is the main focus of the project. The app should seamlessly integrate with my current payment system to ensure a smooth and secure flow of affiliate commissions. Target Audience: - Our affiliate marketing program is specifically aimed at my existing customers. These are individuals who have already shown an interest in my products and services, and I believe they are in the best position to promote them. Ideal Skills and Experience: - Proficiency in Shopify and experience in developing and integrating applications into this platform. - Strong background in affiliate ma...

The app will function as a dating platform where users can swipe left or right on displayed photos to indicate interest. Mutual right swipes will open a chat window. The app will operate exclusively within companies chosen by the admin. Verification will require the use of company email addresses, and membership will activate upon receiving an authentication code sent to the company email. There will be two membership tiers: free and premium. Premium members can hide their age, company details, and location. They'll have a daily swipe limit of 50, see online status, and view admirers. Premium members can choose visibility options like "within their company only," "outside their company only," or "across all c...

The application will be a dating app where users can swipe left or right on photos presented to them to indicate whether they are interested or not. If both parties swipe right and express mutual interest, a chat window will open. The application will only operate within companies selected by the admin. Verification will be mandatory using company email addresses, and membership will be activated with an authentication code sent to the company email address. There will be two types of memberships: free and paid. Paid members will have the ability to hide their age, company information, and location. They will be able to swipe 50 times daily, see if someone is online, and view who liked them. Paid members will be given options such as "only visible...

...for an experienced digital marketer to manage and enhance the online presence of my business. Key responsibilities will include: - Social media management for Facebook and Instagram. - SEO implementation to increase site visibility and drive traffic. - Content creation and marketing customized for a B2C audience. The ideal candidate should have extensive experience in SEO, content creation, and social media management. Their work will play a pivotal role in reaching out to potential customers, so a strong understanding of effective B2C marketing strategies is a must. A proven record in maximizing online reach and engagement, particularly on Facebook & Instagram, would significantly increase your chance of success in...

Short article, travel story, food lover Details will be shared during bidding stage.

BUDGET IS RS 500 PER MONTH. Need to do Daily 20 - 30 backlinks ( Image, Article, Profile, Bookmark) Seeking a skilled SEO expert to elevate our presence in a very specific industry. With a focus primarily on product listings on our website, I require a professional who is adept at both on-page and off-page optimization. The right candidate will have a proven track record in effectively targeting niche markets and enhancing website visibility through strategic SEO practices. **Requirements:** - Proficient in on-page and off-page SEO strategies - Experience in keyword research tailored to specific industries - History of success in targeting niche markets - Ability to optimize product listings for maximum visibi...

I'm seeking a talented writer experienced in crafting engaging and informative articles on various topics. The article contents should focus on: - Technology - Health and wellness - Travel - National culture The main requirements for this project include: - Each article should consist of approximately 500 words. - The writing style should be informative and professional, showcasing your ability to communicate complex ideas in a clear, concise manner. The ideal candidate for this opportunity has a solid background in writing for various industries and has a strong understanding of these topics. Furthermore, accurate research skills are essential, as is an affinity for presenting information in a manner tha...

READ BEFORE BIDING - Marketer Only with PERFORMANCE MARKETING EXPERIENCE SEO ROI BASED SALES ONLINE WHO HAVE TRACK RECORDS AND SHARE DATA OF PAST WORK WITH BAD EXPERIENCE IF YOU DON'T HAVE ANY OF THIS PLEASE DON'T BID We're looking for a skilled professional to help achieve our main objectives of performance marketing, which are: sales boost, SEO improvement, and brand awareness enhancement. Our current marketing methods are SEO and paid advertising. Our target audience lies primarily between the ages of 25 and 44. This role requires: - Solid understanding and hands-on experience with SEO and paid advertising platforms. - Experience in creating and implementing performance marketing strategies for 25 to 44-year-old demographics...

...outdated and irrelevant. I'm seeking a skilled content writer to revamp the content, provide a fresh perspective and enhance its professional appeal. Key Elements for Rewrite: - Summary and Headline: The first impression on any LinkedIn profile, this section should be engaging and reflective of my professional journey and aspirations. - Experience and Achievements: I need the content of my experiences to be rephrased and highlighted in a manner that showcases my career achievements and strengths. - Skills and Endorsements: This area should be revised, adding pertinent skills and endorsements to reinforce my professional credibility. Tone: - I want the overall tone of the profile to be professional and authoritative, reflecting my e...

I need someone to support sales on Facebook

I am looking to build a team of individuals interested in Multi-Level Marketing. I have a unique compensation plan that I believe is a game changer. If you join my team, I am committed to helping you build yours. Key aspects of this project include: - Marketing Strategy: I am in need of a skilled and highly experienced marketing expert to provide a comprehensive strategy that will help propel our business forward. This will involve understanding the market, identifying potential customers, and creating a detailed plan to reach and convert them. - Target Audience: Our target audience consists of young professionals, stay-at-home parents, and individuals with a business-minded spirit....

I'm in search of an accomplished content writer well-versed in viral Indian entertainment. The writer will focus on: - Bollywood - TV series - All viral Indian entertainment happenings Key responsibilities and requirements: - Generate and develop fresh, engaging content on a daily basis, possibly 1-2 articles depending on the day. - Each article should range from 500-800 words. - The writer should not only be competent in writing but also in finding suitable and interesting content. - Previous experience writing for entertainment, particularly Indian-focused, is highly desirable. Crucially, the candidate must have a sharp sense for what's trending in Indian entertainment. Your writing should be rich, informative and have the ab...

I need a proficient developer or a team to create a movie streaming website with a subscription-based model. Key Components: - Full Frontend and Backend Setup: The site should be user-friendly and visually appealing with a robust backend. - Subscription Plan: Implement a flexible subscription model where users can choose from different plans. - User Authentication: Design and deploy a secure login/signup method. - 1-Day Free Trial: Implement a 1-day free trial for new users. - Email Confirmation: Incorporate an email confirmation feature for user validation. - User Dashboard: The user dashboard should include: - Watchlist: Users can maintain a list of movies they plan to watch. - Recently Watched ...

I'm seeking a skilled designer to transform my PowerPoint slides from ordinary to extraordinary. Here's what I'm looking for: - Layout & Formatting: I need a professional who can revamp the layout and formatting of these slides, to ensure information is presented in an appealing and easy-to-understand manner. - Visual Aesthetics: I want my slides to not only convey information, but to do so in a visually engaging way. A keen eye for color, balance, and visual flow is essential. - Tone & Mood: I'm aiming for a professional look and feel, without being overly formal or clinical. - Color Scheme: The slides need to incorporate vibrant, blogger-style colors with a professional twist. You have the fre...

I am in search of a savvy travel writer capable of creating captivating articles for a travel blog. Even though it wasn't specified, the focus should be broad, covering a range of topics including but not limited to destinations, travel tips and advice, and intriguing itineraries. Key Duties: - Provision of a fresh article on a monthly basis - Carrying out detailed research to ensure the information provided is accurate and up-to-date Ideal Candidate: The perfect fit for this project will be someone who has a passion for travel. Experience with addressing various types of travelers i.e., adventure seekers, families on vacation, or individual budget travelers, as the target audience wasn't defined. Wri...

I have a part-time employment and work in the mental health, social work and counseling field. I'm on the lookout for a skilled freelancer who can revamp my resume and create a generic cover letter. Your role will require: - Utilising current resume and job market trends to effectively re-frame my experience and skills. - Use relevant terminology and knowledge of the social work and mental health field in the documents. - Craft a generic cover letter that can be slightly modified for various job applications. Ideal skills and experience: - Extensive experience in resume and cover letter writing. - Knowledge of the mental health, social work and counseling industry is a major plus. - Demonstrable ability to write persuasively...

I'm in need of a skilled social media manager who can handle my Instagram and TikTok accounts. Your primary task will be to increase brand awareness through engaging content. Key Responsibilities: - Manage and grow Instagram and TikTok accounts - Create and post high-quality content every 2-3 days Ideal Skills: - Proven experience managing Instagram and TikTok accounts - Strong understanding of social media marketing - Creative content creation abilities - Knowledge of brand awareness boosting strategies - Excellent communication and organizational skills I'm looking for someone who can take the lead on these platforms, keeping our social presence fresh and engaging while helping to increase our brand's visibility.

Looking for a proficient photo editor to breathe vibrant life into some photographs. We're primarily focused on profound color correction and a creative replacement of the background. The specifics of the project include: - Color Correction: uplift the overall appearance and balance the tones. - Background Removal: extract the existing background deliberately without compromising the focus on the primary subject. Desired Skills: - High proficiency in Photoshop or similar photo editing software. - In-depth understanding of color theory and background editing. - Acute eye for detailing and aesthetic sense to choose the replacement images. - Ability to understand the project's style and adhere to it. Prior experience in similar photo editing tas...

I'm looking to hire a skilled Wikipedia writer to increase our business visibility through a well-crafted Wikipedia article. Key Project Details: - The focus should be on boosting our brand visibility. - We have a moderate online presence with some online articles and social media activity. Key Deliverables: - A comprehensive, well-written article on our business that is in line with Wikipedia guidelines. Ideal Skills and Experience: - Prior experience with Wikipedia article creation and editing. - Strong research skills to ensure accurate representation of our business. - Deep understanding of Wikipedia's policies and guidelines. - Experience in brand building and increasing online visibility. Please provide ...

I'm a novice in SEO and digital marketing, and I'm eager to learn the ropes, particularly in the areas of SEO and SMM. I'm looking to boost my website traffic, improve its rankings on search engines, and ultimately generate more leads and conversions. I am seeking a virtual tutor to provide me with a comprehensive training on SEO and digital marketing, with a focus on SEO and SMM. The trainer should ideally: - Have a wealth of practical experience in the industry. - Be able to break down complex concepts into simple, easy-to-understand lessons. - Provide hands-on guidance and practical exercises. - Be able to track and measure my progress. - Tailor the lessons to my specific goals, ensuring...