Consumer behavior

Ukończone Opublikowano Nov 29, 2014 Płatność przy odbiorze
Ukończone Płatność przy odbiorze

A brand will only succeed if the marketing mix convinces consumers that it satisfies their wants better than competing brands. For a consumer brand of your choice explain how the marketing mix elements work together to influence consumer buying behaviour.

Your explanation should focus on the psychological and sociological drivers of consumer behavior, on the decision making process and make extensive use of examples of the marketing activities of your chosen brand

The chosen brand is Coca-Cola

More details attached.

Psychologia Pisanie artykułów popularnonaukowych

Numer ID Projektu: #6799750

O projekcie

4 ofert Zdalny projekt Aktywny Nov 29, 2014

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