Write an essay of 13-15 pages to include a comprehensive analysis of Coca Cola vs Pepsi Companies. The following questions must be answered in the essay:
1. Use the 11 step strategic model to describe and compare Coke and Pepsi
2. Discuss the implications for middle managers in the data analyzed.
3. Address at least 2 of the following questions.
1. Despite less valuable brands, PepsiCo has done very well in comparison to Coca-Cola. What strategies of Pepsi and of Coke contributed to this situation?
2. Coca-Cola has encountered union troubles in Colombia. Comment on the Frontline program available at: Coca-Cola’s union troubles in Columbia covered by Frontline [login to view URL]
3. Coca-Cola’s problem with its bottlers: Coca-Cola trying to renegotiate its syrup contract with bottlers - is this an issue? Coca-Cola trying to renegotiate its syrup contract with bottlers (WSJ 13-Mar-2006)
4. Can Coca-Cola recover? Can Coca-Cola recover? (FT 19-Apr-2006)
Visit the following websites for background information on the Cola Wars:
PepsiCo annual report
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Coca-Cola Annual Report
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The Cola Wars
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