With my previous employer, I was assigned the task of analyzing complex database (demographic, psychographic and behavioral characteristics) of 900+ participants (using Excel) in a social media / email campaign launched for lead generation and present the findings to the business development team.
I have successfully completed 2 course projects during my MBA
1) Developed marketing and strategic plan for a web-based Single-sign on service which involved extensive research work on Identity and Access management (IAM), environmental analysis, customer analysis, competitor analysis, pricing and promotional strategy, and financial plan including the Profit and Loss account (P&L)
2) Case study to design and architect a Bank information system with distributed data center. Identified key needs for bank’s information system and recommended solution for network infrastructure, database, information extraction and backup solution using real-world vendor product integration.