Digital Marketing Plan for an electronics and appliances firm

Able home and office is looking for a company which can do integrated digital planning and marketing of our website. You will work as our lead digital marketer to ensure that the KPIs are acceptable by regularly monitoring analytics and through reports generated by our team. You may make suggestions with how to run the Facebook Ads, YouTube Ads, Adsense Ads, Retargeting Pixel tracking and Split-Testing in accordance with our plans. One of these plans includes developing a YouTube channel that funnels into our blog with short, entertaining, animated video tutorials on various marketing techniques. The following needs to be taken care of a. Search Engine Optimization b. Website improvement c. Social Media Strategy & Marketing 1. Facebook 2. Twitter 3. You tube 4. Snap Chat d. Digital Advertising 1. Google PPC 2. Facebook 3. Retargeting Campaign Plan Digital Ads Will include banner ads and skins on influential sites including Google, Facebook, Twitter, Spotify, Youtube. SOCIAL Social media is the heart of the entire campaign, with regular engagement with customers through the event's official Facebook, Twitter, Instagram, Spotify and YOUtUBE channels. We want to also launch our own Able Snapchat channel - to further drive digital engagement with customers. DIGITAL Drive social engagement with fans through launch of new Able Snapchat –target 2,000 followers Increase web traffic to [login to view URL] Increase facebook likes to 10,000 Increase instagram followers to 5,000 Increase no of [login to view URL] e news subscribers to 5,000. This position will pay $AUD10/hr to start and our goal is to pay you more after the first 3 months if you prove yourself. We want someone long-term who knows how to commit and get things done. We pay based on value, nothing else. So if we think you’re worth more, we’ll pay you more. This position will start at 20 hrs / week. Ideally, we can hire you full time as we continue to grow and scale.