Control a video with javascript through it's API

A seek function needs to be implemented so that when a link is clicked below the video, it seeks to the time defined in that video. Much like how you can today write 12:34 under a Youtube video and it seeks to that point. The video host is Sproutvideo. The seek function is defined on this page: (scroll down to "seek") [login to view URL] It should be implemented on a wordpress based course system. EXAMPLE: [EMBEDDED VIDEO] Clicking this link brings you to 12:34 Clicking this link brings you to 23:45 Clicking this link brings you to 34:56