Hello,
Thanks for the opportunity to bid on this project.
On my profile there is an explainer video that explains how I go about developing a video that communicates value to customers.
The process of developing an informational video starts with a bit of business analysis and consulting - objective is to distill the real value proposition. There is no point in having great visual and audio effects and a great product / service review if the VALUE that the customer gets is not communicated. So rather than Feature / Function ( which can be part of the video ) we want the customer to understand the Value.
So we start with Strategy - Who do we serve? - What do we provide? What's the Value to the customer?
Crystallize the value proposition - we need to be careful of long informational video's with a lot of detail where the value proposition is 'buried' in the " were the best chorus".
So we start by answering the strategy questions - then along with pictures of people, products, WIP projects, completed projects, Logo, Slogan ( if you have one) - we can create a slogan from the Value proposition if needed - preferred colors -SHORT scripts describing:- company history - product or services - major new developments etc. I will put together a draft - which will be refined as we go along.
Thanks
James