Inbound Marketing Specialist: SEO, PPC, Social Media Management, Content Strategy

TO APPLY Post your resume, monthly retainer requirements, and provide a brief overview of your philosophy of how to run a successful inbound marketing strategy. You must also include descriptions of websites that you have managed the inbound marketing for and your experience/successes/failures with them. JOB DESCRIPTION We are looking for a full time inbound marketing specialist with at least 5 years of experience in online marketing who will manage the online marketing for varying ecommerce websites. This is a results oriented position, and your performance will be strictly reviewed based upon the increased results you bring to our online stores. As the inbound marketing specialist, your job will entail: • SEO/Search Engine Optimization – you will develop a SEO strategy for our websites and execute it. This includes developing our keywords list for our websites and suggesting adjustments as necessary to our online sites to better maximize natural rankings in the major search engines. You will be running monthly keyword ranking reports, suggesting improvements to be made, and implementing suggested improvements on the websites. It is expected that you will know how to run SEO campaigns and strategy on your own without much guidance. • Content Strategy and Writing – As part of our SEO program, you will develop a content strategy for the websites. Although I don’t need you to be a creative writer (great if you are), you need to be able to write general content. So for example if you think a page needs 300 words about topic X, you should be able to write that. You should also be able to write general posts to our social media accounts. • PPC Advertising – you will be provided a set monthly budget and setup and manage pay per click advertising with Google and Bing and others as they may become available. You should full understand how these systems work and have extensive experience working with them in the past. • Social Account Management – you will manage our social media accounts and setup social media campaigns, respond to customer comments, and make new postings on the social media accounts. You will be expected to develop new campaigns that can help drive more interest in and engagement with our stores and overall increase sales. • Competition Monitoring – you will be monitoring the online marketing activities of our competitors and providing reports on what they are doing. JOB REQUIREMENTS / REQUIRED SKILLS • This is a full time position. You will be expected to work only for us and not take on other sub-contract jobs. • This is a work from home position, so you must have a noise free place to work at that does not cause you to be disturbed during the day. • You must be fluent with speaking, reading and writing American English. You will be making posts to Facebook and Twitter, writing some SEO content for our sites, and communicating with us regularly. • You must have at least 5 years’ experience in running Search Engine Optimization campaigns for websites and have proven experience that you know how to manage PPC and social media sites. • High speed internet must be available where you will work, with a minimum of 10 MB download speed and 1.5 MB upload speed. • You must have a relatively new, up-to-date computer that has Microsoft Outlook, Word and Excel. COMPENSATION / WORKING HOURS • Monthly retainer will depend upon your experience and qualifications. Please make sure you provide your retainer requirements when posting your interest in the job. • Job Hours: We are semi-flexible on the hours, but for the most part you should be available from Monday – Friday, 9:00 am – 6:00 pm eastern United States time with a 1 hour break for lunch. • 3 weeks paid time off per year will be provided