SEO my Website

SEO: Fixes, Updates, and More… a. 404-Redirects: i. Run indexation report to identify 404 errors. This should be used in conjunction with a Webmaster’s Tool of your choosing: 1. Specify which Webmaster’s Tool you will be using: _________________ ii. Spider the site with a tool like Xenu or Screaming Frog to collect more data in terms of search engines spidering our site for 404s visitors may not see, but search engines encounter. iii. Once all 404s have been identified, begin process of fixing all errors iv. Check for all image and embedded errors, identify, and fix all issues in this matter. b. 404-Redirect Page for site to navigate to: i. A page should be created that will show all the categories and sub-categories that we have so that search engines do not negatively mark us for our 404 redirects. ii. Since it is nearly impossible to not have any 404s on our site, the above should help and be created to minimize negative marks against our site ranking by Search Engines. c. [login to view URL] Mark-Up Installation: i. Review and install “types” to better mark-up our pages with the major search engines. ii. More information about this can be found at [login to view URL] iii. Organization Schema Mark-Up to use with Reusetek Logo d. Adding an area to incorporate text on the bottom of all category, sub-category, and sub-sub category pages for SEO intended purposes. i. This area can be in a banner-form or in a way that can utilize the space adequately and will allow for SEO enriched content to be typed into the box with text wrapping in-place.. e. Implement “Rel Prev” and next on our pagination f. Ensure a [login to view URL] file has been created and it is adequate. g. Minimize or Eliminate Duplicate Content through setting Canonical Link Meta Tags for Products and Categories i. Canonical Tag should be on every page ii. Use canonical tag for very close variants of products iii. h. Ensure a proper and robust Site Map is created and is imported into Webmaster’s Tools. i. Index Site Map? i. Ensure Google Merchant Account is set-up for [login to view URL] & Setting up Magento Product Feed into Google Shopping. i. We have a Google Merchant Account already active, please send e-mail in regards to the information to access our account. j. Install Proper NoFollow & NoIndex for non-content pages (e.g. Checkout, RSS feeds, Wishlist, etc…) k. Ensure any product feed from affiliates avoids duplicate content: i. Watch for duplication from secure pages 1. Canonicalise https pages to http equivalent 2. Apply a redirect with exclusions for pages that need to be secure l. Layered Navigation pages should NOT be indexed i. Replace filters with volume with static pages ii. Do not just rewrite the URL as search-friendly. This will insert low-quality pages into index m. 301 Redirect for Discontinued Products to Comparable Products n. Stop Referral Spams (Ghost Spams) and remove them from our Google Analytics