Strategic Marketing Management

The report should include the following: 1. Executive Summary 2. Introduction of the Chosen Organization 3. Discuss the role of strategic marketing, the marketing process involved and evaluates how the marketing strategies can be linked to the corporate strategy of the chosen organization. (AC 1.1, 1.2, 1.3) 4. Assess the value of and discuss at least two models/techniques that contributes to strategic marketing planning. The report should include at least one model among (Porter's Model, SWOT Analysis, PEST or STEEPLE) and at least one technique among (BCG Matrix, Ansoff Matrix and Product Life Cycle Model). (AC 2.1) 5. Discuss the STP (Segmentation, Targeting and Positioning) options and explain how they can be linked to the proposed marketing tactics. Discuss the link between marketing tactics and strategic positioning. (AC 2.2) 6. For the proposed strategic marketing strategy, analyse the benefits of relationship marketing. (AC 2.3) 7. Research and ascertain growth opportunities for the organization in a specific market. (AC 3.1) 8. Plan how to use Marketing Strategy Options for the specific market chosen. (AC 3.2) 9. Create appropriate Strategic Marketing Objectives for the specific chosen market. (AC 3.3) 10. Discuss on impact of changes in external environment and conduct an internal analysis and analyze the respective impact on the marketing strategies identified earlier for the specific chosen market. (AC 4.1, 4.2) 11. Identify key local, national and global emerging marketing themes and propose marketing responses for these themes. (AC 4.3) 12. Conclusions and recommendations. 13. References (Adhering to Harvard Referencing Format)