We want to set up an interactive website which will be run on an ICT platform and a mobile phone application. The website and app will have a selection of useful financial tools that will be simple to operate and readily available to the online consumer.
An ICT Platform and Mobile Phone Application will be designed and created to run the various products to be offered on the website.
The website will also have some additional features designed to attract and retain online customers apart from the products being offered. These features will include the following:
1. Financial news updates – such as reviews in interest rates and tari structures
2. Financial reports – period reports to do with the banking sector, insurance, investments et cetera.
3. Relevant business news and information.
4. CBK updates.
5. Research papers – studies and reports on banking and investment from diverse sources e.g. publications by nancial consultancy rms such as KBA, KPMG.
Products to be o ered on the website and mobile phone application
Bank Tariffs calculator
Investment calculators- Treasury Bills calculators, Term Deposits calculator Corporate Bonds calculator Mobile Money calculator
Sustaining the website and mobile phone application:
The website will be governed by the principal of demand and supply with the online consumer being the demand side and the supply side being represented by commercial banks and other financial. Revenue will be generated by offering these institutions an online platform to market their products and an opportunity to interact directly with the online consumer through the website.
Marketing – A sustained marketing campaign will be conducted targeting both the online consumer (demand) and commercial banks (supply side) prior to the launch of the website and the App.
The first stage of the campaign would be to create public awareness of the products o ered, followed by demonstrations on usage of the various calculators.
§ Various presentations and workshops will be held to market the concept to
the stakeholders, mainly the CBK, KBA, Commercial Banks and Consumer Organisations. The media will be invited to cover some of these events to provide publicity.
Referrals – The website will have the capacity to offer the online consumer the option of not only identifying a suitable service provider, but the option of following through, e.g. opening a bank account online with the nancial institution of their choice by using a link that is provided on the website. TBL as owners of the website will be able to charge commercial banks and other nancial institutions a fee for every referral that originates from the website.
Advertising – The website will provide commercial banks, financial institutions and any other organization with advertising space at a fee.
The Mobile Phone Application will be self- sustaining, charging the user a nominal fee of KSh 10 for the above the service providers rates for example.