Report Corporate Communications
£20-250 GBP
Płatność przy odbiorze
You should write a report of 3,000 (maximum) which provides a critical analysis of the
corporate communications function of a for-profit organization of your choice, drawing on
appropriate communications theories. The report should consist of four parts:
(a) a one-page executive summary of the findings: this is included in the word count but
should not be more than one side of A4;
(b) a brief overview of the organization and its communications functions, drawing
attention to the major features that you will develop later;
(c) an analysis and evaluation of the communications of your chosen organization,
drawing on communications and/or marketing theory where appropriate;
(d) recommendations on how the organization could improve its communications in the
light of your research.
While it is for you to decide upon the content and structure of the report, you might feel it
appropriate to include aspects such as:
- A brief overview of the organization: its mission statement, goals, strategic objectives,
etc.
- a communications audit or SWOT analysis of communications
- the consistency of messages – or brand - conveyed across different media and extent to
which communications are integrated
- communication and appropriateness of any sponsorship (if appropriate)
12
- communication of Corporate Social Responsibility programmes (if appropriate)
- barriers to successful communication and use of language; evidence of intercultural
sensitivities (if appropriate)
- an evaluation of publications used for internal communications, marketing/PR
(advertisements, leaflets, website, social media, etc.)
- an analysis of crisis communications (plan or case study) if appropriate
- recommendations for improvement (including costings) and/or Communications Plan
The choice for the organization is Aviva. If you think you have a better suggestion, please let me know.
Numer ID Projektu: #15549056
O projekcie
45 freelancerów złożyło ofertę za £107 w tym projekcie
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