What the hell is it?

I don’t quite completely understand blogs and blogging. From what I read it in someway enhances your site’s appeal and get it crawled and can help it get better indexed. Here is what I’m looking for. Might sound a little strange, but I need someone who knows about blogs and blogging and is able to give me application and education on how I can and should implement it into my site. My site is [login to view URL] I am conscious unconscious if you are familiar with that term. I know that I don’t know that I need to know. First I must be educated as to what it is, the value of such, and what benefit I can get from such a strategy. I have no idea as to the price, cost or expense involved. I’m using the lowest price category as a placeholder to get a feel for what is involved. I prefer to work with companies and freelancers who communicate well and follow-up on what they promise. Must be a person or company of integrity. And finally you should be willing to stand behind you work product. Keep it simple, keep it real and let’s make it happen! Solution must run on a Linux platform.