Strategic Digital Change Strategy

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At the beginning of this course we were asked to choose a company, think about the way they currently use digital technology, what technology is used and by whom. I chose to review the company I work for, Downing Creative Marketing, as this industry is relevant to my professional and personal interests. This activity introduced us to thinking outside the square of how digital technology is currently used in the running of every day businesses, and set a platform for our own creative thinking in this area. We were encouraged to dig deeper into the information that we are presented within everyday life and challenge what is considered by the masses as the “truth”.

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