Marcin G.

I have worked for big brands like Yahoo! and Betfair, small brands and start-ups across various business areas: online marketing, media, operations and product. I am an experienced marketer and project manager with a solid track record of engaging with online and offline audiences, creating compelling, creative and relevant reasons for them to visit websites, getting them to stay and buy/sign up, and then come back. I focus on activity and channels that drive cost-effective acquisition, conversion and retention. Managed marketing and operations teams responsible for online brand implementation, customer acquisition and successful development of technical solutions. Main areas of expertise: most things digital, especially acquisition channels, SEM and affiliation programs, social media, online brand strategy, media management and partnerships.