EXPLORE


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$100 USD / Hour
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Brazil (9:22 AM)
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Joined on July 29, 2013
$100 USD / Hour
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I’m a specialist in Product Management and E-commerce Strategy with hands-on experience leading digital products at companies like Hotmart, Hugo Boss, VTEX, Lojas Marisa, and Ricardo Eletro. I’m skilled in setting strategic OKRs, building product roadmaps, and managing development from MVP to launch, including successful Go-to-Market strategies. I’ve led cross-functional teams, connecting product, design, engineering, business, partnerships, sales, and operations, using both Agile and Waterfall methodologies. I’m recognized for integrating large marketplaces, driving innovation in digital products, and forming key partnerships in the e-commerce space. I also mentor startups at the Quintessa accelerator, helping them validate business models, solve challenges, and increase sales. Passionate about creating personalized, user-focused digital experiences, I’m always looking for ways to lead, learn, and innovate to exceed market expectations.
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Experience
Product Advisor and Co-Founder
Jan, 2022 - Present
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4 years, 5 months
Cuia Tech
Jan, 2022 - Present
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4 years, 5 months
Drive New Business Ventures: Actively seek out and develop new business opportunities, applying strategic insight to identify and capitalize on market trends. Shape Product Strategies: Craft and refine product strategies, ensuring they align with customer needs and company objectives for long-term growth. Make Strategic Decisions: Utilize your deep industry knowledge to make decisions that support the company's direction and resonate with our core customers.

Joao Pessoa, Brazil
Jan, 2022 - Present
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4 years, 5 months
Product, Ecommerce and Business Mentor
Jun, 2018 - Present
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8 years
Quintessa
Jun, 2018 - Present
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8 years
Mentor in innovation strategies for companies in health, education, sustainability, and ecommerce. Guided the creation and optimization of digital and physical products for marketplaces, education platforms, and ESG solutions. Advised on business models, scalability, operations, and ESG for impactful companies. Supported leaders and teams in retail, energy, mobility, and technology to develop strong management and leadership skills.

Sao Paulo, Brazil
Jun, 2018 - Present
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8 years
Head of Product
Oct, 2022 - Sep, 2023
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10 months, 30 days
Hotmart
Oct, 2022 - Sep, 2023
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10 months, 30 days
Led multidisciplinary teams to build a feature for the sale of physical products on the Hotmart platform. Defined strategic OKRs and managed all phases of the product lifecycle, from discovery to launch. Utilized data analysis, interviews, and surveys to meet customer needs, focusing on the Hotmart persona. Developed user-centered designs, ensuring usability and adherence to feature requirements. Collaborated cross-functionally to optimize product development and managed roadmaps.

Sao Paulo, Brazil
Oct, 2022 - Sep, 2023
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10 months, 30 days
Education
Digital Product Management
2019 - 2019

Brazil
2019 - 2019
Sales and Business Development
2018 - 2018

Brazil
2018 - 2018
Fondazione Cuoa
2013 - 2013
Global Leaders: Strategic Leadership, Intercultural Management, Negotiation and Conflict Resolution

Italy
2013 - 2013
Verifications