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Caetano M.

@caemaffra

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Product specialist, leading digital innovation

$100 USD / Hour

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Brazil (9:22 AM)

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Joined on July 29, 2013

$100 USD / Hour

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I’m a specialist in Product Management and E-commerce Strategy with hands-on experience leading digital products at companies like Hotmart, Hugo Boss, VTEX, Lojas Marisa, and Ricardo Eletro. I’m skilled in setting strategic OKRs, building product roadmaps, and managing development from MVP to launch, including successful Go-to-Market strategies. I’ve led cross-functional teams, connecting product, design, engineering, business, partnerships, sales, and operations, using both Agile and Waterfall methodologies. I’m recognized for integrating large marketplaces, driving innovation in digital products, and forming key partnerships in the e-commerce space. I also mentor startups at the Quintessa accelerator, helping them validate business models, solve challenges, and increase sales. Passionate about creating personalized, user-focused digital experiences, I’m always looking for ways to lead, learn, and innovate to exceed market expectations.

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Experience

Product Advisor and Co-Founder

Jan, 2022 - Present

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4 years, 5 months

Cuia Tech

Jan, 2022 - Present

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4 years, 5 months

Drive New Business Ventures: Actively seek out and develop new business opportunities, applying strategic insight to identify and capitalize on market trends. Shape Product Strategies: Craft and refine product strategies, ensuring they align with customer needs and company objectives for long-term growth. Make Strategic Decisions: Utilize your deep industry knowledge to make decisions that support the company's direction and resonate with our core customers.

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Joao Pessoa, Brazil

Jan, 2022 - Present

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4 years, 5 months

Product, Ecommerce and Business Mentor

Jun, 2018 - Present

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8 years

Quintessa

Jun, 2018 - Present

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8 years

Mentor in innovation strategies for companies in health, education, sustainability, and ecommerce. Guided the creation and optimization of digital and physical products for marketplaces, education platforms, and ESG solutions. Advised on business models, scalability, operations, and ESG for impactful companies. Supported leaders and teams in retail, energy, mobility, and technology to develop strong management and leadership skills.

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Sao Paulo, Brazil

Jun, 2018 - Present

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8 years

Head of Product

Oct, 2022 - Sep, 2023

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10 months, 30 days

Hotmart

Oct, 2022 - Sep, 2023

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10 months, 30 days

Led multidisciplinary teams to build a feature for the sale of physical products on the Hotmart platform. Defined strategic OKRs and managed all phases of the product lifecycle, from discovery to launch. Utilized data analysis, interviews, and surveys to meet customer needs, focusing on the Hotmart persona. Developed user-centered designs, ensuring usability and adherence to feature requirements. Collaborated cross-functionally to optimize product development and managed roadmaps.

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Sao Paulo, Brazil

Oct, 2022 - Sep, 2023

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10 months, 30 days

Education

Digital Product Management

2019 - 2019

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Brazil

2019 - 2019

Sales and Business Development

2018 - 2018

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Brazil

2018 - 2018

Fondazione Cuoa

2013 - 2013

Global Leaders: Strategic Leadership, Intercultural Management, Negotiation and Conflict Resolution

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Italy

2013 - 2013

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