Sonal B.

I excel in analysing market, product & services, trends, competition and creating a full proof strategy & brand image, keeping in mind your target audience. My scope of work in the past 8 years includes the following: 1. Understand the business requirements and formulate positioning and communication strategies for clients Formulation of branding and re-branding strategies. 2. Understanding present market dynamics and future trends by studying and decoding the current market scenario 3. Decoding cultural and social trends and behavior to arrive at consumer insights and understanding Consumer Research& Insight mining 4. Digital marketing- handing a team of digital marketers, website designing and development and SEO and SMO 5. Internet Research- Conduction in depth Primary and Secondary research for new Product/Business launches. 6. Product launch strategy