Marketing Slogan/Campaign Ideas
- Status: Closed
- Nagroda: $50
- Uzyskane Zgłoszenia: 19
Opis Konkursu
We need your creative writing assistance! We are an sports education provider re-launching our Fitness Certificates and Diploma in Sports Development courses.
We would like you to develop the key marketing messages to be used across the website and social media.
We have two target audiences, please see the attached personas for more information.
Please develop key messaging for each of the personas:
FITNESS CERTIFICATE - Health & Fitness Harry
An example of key messaging might be
- Start your dream career in fitness
- Your future in fitness starts right here. Right now.
Our (bad) website https://seda.edu.au/courses/fitness/
Competitor website with further information about the courses https://www.aipt.edu.au/courses/fitness-courses/certificate-iii-fitness-gym-instructor-SIS30315 or https://www.aipt.edu.au/courses/fitness-courses/certificate-iv-fitness-SIS40215
DIPLOMA COURSE - ATAR Adam or Alyse
An example of key messaging might be
- Don't be defined by a score
- Combine your passion for sport with further study
Our (bad) website https://seda.edu.au/courses/afl-diploma-course/
Competitor website with further info https://www.vu.edu.au/courses/diploma-of-sport-development-sis50612
The idea of this job is for you to submit as many key messages as your creative brain can come up with and we will determine what is the most appropriate!! You can send through the key messages in dot point or larger sentences/paragraphs - whichever you prefer.
The tone of voice is aspirational and inspirational yet professional.
Our main competitive advantages are:
- Our relationship with over 45 leading national sport, community and recreation industry partners. Students have access to these organisations during their study. These are the largest sporting organisations in Australia.
- Direct pathways into university upon completion of the Diploma (note, Diploma only)
This is an urgent job, looking for a quick turn around.
Once the key messages have been approved we will need 3 x website landing pages written. This will be a separate job.
Thanks in advance.
Personas doc link https://www.dropbox.com/s/rp626yus99p2itx/SEDA%20-%20Personas.docx?dl=0
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