Comparison of Product Strategy of Shezan Juices, Nestle

We are conducting a research for Shezan and Nestle. Both are role model companies in highly profitability and in these days. Therefore, for this purpose we identify our research problem and its research objectives and select Primary and secondary data collection method.

Our sampling method is Convenience sampling method that we used to select our sampling units by ourselves and our target population is Consumers.

After keen analysis and through questionnaires we can find so many things, which are the draw up most important and effective solution of all our objectives. For this purpose we take the Consumer Behavior as common group characteristics.

This project contains the vastness of impacts of controllable and uncontrollable variables in remote environment for the companies, like economic boom or slump, segmentation on the basis of cultural joints and disliking of the consumers along with the social set up and their purchase behavior, food laws, taxation, import duties and the technological advancements. This report also provides the information how these variables pose threats and offer opportunities for the companies and how the companies should neutralize threats and exploits opportunities.

After that the most important portion of the operations of companies, which is the strategic management. A comprehensive detail is provided about the strategies of companies made to maintain and develop the juices, strategies to set and quote the prices, their distribution patterns and logistics. A brief description of the marketing of companies, and management’s capability is given which tells us about the company’s internal strengths and weaknesses.

Analiza biznesowa Reklama

Numer ID Projektu: #1475175

O projekcie