Amy G.

## BIO Accomplished Communications and Public Relations Manager * Over fourteen years of successful communications, public relations and marketing experience.    * Masters degree in Professional and Business Communications and Bachelors degree in English Literature.    * Strong agency and corporate background with excellent project management, writing and communications skills.  Areas of Expertise | * Public and media relations | * Strategic planning | * Internal communications | | * Strategic partnerships | * Public speaking/presentations | * Social media/online content | | * Crisis communications | * Copywriting | * Project management | Education      LASALLE UNIVERSITY                                                                                                                                                                     Aug 2011 **Masters Degree in Professional and Business Communications/Public Relations                                **   PENNSYLVANIA STATE UNIVERSITY                                                                                                                                         May 1998 **Bachelor of Arts in English Literature** Professional Experience INDEPENDENT CONTRACTOR                                                                                                                                          2010 – Present ***Communications and Public Relations Consultant*** Current Client Profile:  Big Brothers Big Sisters * Developed strategic communications plan designed to raise awareness and support of first annual fundraising event. * Initiated brand strategy development with creation of website, marketing collateral and presentation materials. * Created and implemented social media presence on Facebook, Twitter, Blogger and LinkedIn.  * Corresponded and coordinated with media and local politicians to gain public exposure. * Wrote media releases, online and print collateral materials, direct mail communications and customized sponsorship request letters.      CELLULAR ONE – Wayne, PA                                                                                                                                                  2008 – 2010 *** Public Relations, Media and Communications Manager*** * Managed regional communications, public relations and advertising strategic planning and implementation. * Produced interview and story idea pitches to media outlets, created public service campaigns and managed ROI tracking.  * Conceptualized and produced original public relations and advertising campaigns shown on major networks, including NBC, CBS, CNN and Food Network. * Developed creative concepts and content for al ## Area of Expertise   Public and media relations Strategic planning Internal communications Strategic partnerships Public speaking/presentations Social media/online content Crisis communications Copywriting Marketing and advertising  Project Management