Athul T.

• Manage 25 client accounts (eCommerce, Lead Generation, and B2B) and strategy implementation with a combined monthly ad spend over $600,000 through identifying notable market trends and opportunities for efficiency • Coordinate reporting on performance analyses and insights across client and internal teams to ensure the proper execution of campaign initiatives • Successfully grew eCommerce client revenue by 200% - 300% and decreased Lead Generation client CPA by 50% through building out new campaigns - inclusive of updating ad copy, A/B testing landing pages, audience building, creative refreshes, and bid management • Reduced the Cost Per Acquisition for one the companies largest clients from $180+ to under $100 by improving website SEO, CRO and building a full demand generation strategy around Social and SEM campaigns. • Coordinate across creative and production teams to execute A/B test strategies across ad copy, creatives, and interest groups to support creating brand identity and develop a target audience