This project is a direct advertisement marketing campaign for a martial arts program directed to business professionals and executives. It targets individuals interested in the martial arts but do not have schedules that allow them to attend regular classes. This marketing campaign must feature direct advertisement concepts and should result in 2 Direct Ads that can be used for Google Adwords as well as two direct advertisement letters. Examples of the types of letters I am looking at include: [login to view URL] and [login to view URL]