Cracka Creative Content

Copywrite required for a print advertisment: Please create a brand tag line / sentence, for an online wine site that is approximatley 8 words long, that encapsulates and communicates the following brand values and messages: The key elements of our value proposition are: a. we offer value (good prices across our whole range / they control the price) b. we offer choice (large range, different ways to buy, information, one stop shop) c. we offer convenience (24x7, no stress, no intimidation, no need to drive) d. we offer quality guaranteed (all wine checked by our experts & 100% money back) CORE MESSAGES: Value “Buy direct from the winery and save” “Never pay fool price again” “Saving you more than just money” “Great wines at everyday prices” “Drink better wine for the same price” (The Cracka Upgrade) “Posh wines. Distastefully cheap.” “Great wine at up to 70% off RRP” Choice “How, when, why, where & what” “Your key to hundreds of cellar doors” “Bid or buy NOW” “A new and exciting way to buy your favourite brands” Convenience “Our car park is never full” “Our traffic is moving along nicely” “cellar door to your door” “Save time, effort, frustration and petrol” (24 x 7) + 70% off RRP = cracka wines Quality Guaranteed Great wine every time If we don’t drink it, we don’t sell it Down to earth “Wine without the wank” “Where you can buy the wines we like” “Great wine without all the nonsense.” Our target audience is 35 to 55 year old wine buyers spending between $5 and $25 / bottle.