Conduct Competitive Research

We need someone to conduct competitive research on potential competitors as we are in the process of fully developing and launching or online business/social media. The following are potential business benefits that we tend to gain from conducting our competitive research: Understanding the market. Better targeting customers. Forecasting the potential for the market. Figuring out how the economic climate impacts the market. Understanding what competitors are offering. Keeping tabs on competitors' prices. Determining offerings in ancillary markets. Finding new customers. Key competitors to watch closely" versus "emerging competitors to keep an eye on. *Researcher should be knowledgeable about competitive business analysis* We will also need these essential entities while conducting our competitive research: Name (and location if relevant) URL Elevator pitch (Brief answer to the question "Who is this company?") Mission (If it exists.) Products/services offered (with pricing) Strengths (What is the competitor good at?) Weaknesses (Where does the competitor fall short?) Key brand differentiators (What are the messaging, product/service offerings, etc., that set the competitor apart from their competition?) *Again, researcher should be knowledgeable about competitive business analysis*