Create Marketing Plan

A Marketing Plan is a comprehensive documento r blueprint that outlines a comaies advertisment and marketing efforts in the upcoming year. It describes business activities involved in acomplishing specific marketing objectives with a set time frame. The marketing plan that I need to write is a about a new product or service that is going to be launch and I need to compare the market segment in the área to see what I should bring that would suit the needs of my market. The Marketing Plan needs to be focus on Panama City Panama. Marketing plans usually cover a period of one to five years. The Purpose of the Plan The purpose of a marketing plan is to clearly show what steps or actions will be taken to achieve the plan goals. For example, a marketing plan might have a strategy to increase the organization's market share by ten percent. The plan would then outline the goals that need to be achieved in order to reach a ten percent increase in market share. Marketing Plan Outline The plan should be based on where the organization needs to be at some point in the future. Let's take a look at some of the most important things to consider when developing a marketing plan: Market research: Collect and organize data about the market the organization is currently in. Look at market dynamics, patterns, customers, and the current sales volume for the industry as a whole. Competition: The marketing plan should describe the organization's competition. The plan should describe in detail how the organization will stand out from its competition and what it will do to become a market leader. Market plan strategies: Develop the marketing and promotion strategies that the organization will use. Strategies to consider are such things as advertising, direct marketing, training programs, trade shows, website, etc. Marketing plan budget: The strategies can be limited based on the budget. Top managers need to review what they hope to accomplish with the marketing plan, review their current financial situation, and then allocate funding for the marketing plan Marketing goals: The marketing plan should include quantifiable marketing goals. For example, one goal might be to increase your client base by 500 over a 6-month period. Monitor the marketing plan results: At some point, the marketing plan should call for analyzing the current position of the organization. The organization needs to identify the strategies that are working and those that are not working. By researching markets, competition, and determining the organization's unique positioning, the organization is in a much better position to promote and sell its product or service. By establishing goals for the marketing plan, the organization can better understand whether the efforts are generating results through ongoing review and evaluation. 1. CONTENTS 2. INTRODUCTION 2.1. Executive Summary 2.2. Abstract 3. SITUATIONAL ANALYSIS OF THE STARTING POINT 3.1. External Analysis 3.2. Internal Analysis 3.3. Swot Analysis 4. THEORETICAL FRAMEWORK 4.1. Topic 4.2. Marketing concepts and theories 4.3. Marketing 4.4. Business-to-business marketing 4.5. Services marketing 4.6. Segmentation 4.7. Marketing mix 4.8. Customer relationship management 4.9. Marketing plan 4.10. Research questions 4.11. Data and methods 4.12. Research process 5. THE CASE COMPANY 5.1. Company presentation 5.2. Personnel 5.3. Services 6. MARKETING PLAN 6.1.1. 7. ANALYSES 7.1. Macro environment 7.2. Demographic environment 7.3. Economic environment 7.4. Natural environment 7.5. Technological environment 7.6. Political and social environment 7.7. Cultural environment 7.8. Market and competition analyses 7.9. SWOT analysis 7.10. Marketing communications 7.11. Advertising 7.12. Sales promotion 7.13. Public relations 7.14. Budgeting 8. CONCLUSIONS 9. REFERENCES