Create layout for content

I have a Joomla website which has content which needs to be laid out nicely. Right now I just copy and paste from Microsoft Word, which does not look very nice. [login to view URL];task=view&id=28&Itemid=34 [login to view URL];task=view&id=16&Itemid=30 [login to view URL] are websites where the content has been more attractive by the use of images, CSS and tables. I need attractive layouts for: a) pdf files to be downloaded b) staff member images c) event results d) recommendations. Once these layouts have been created, I should then be able to reuse them on other pages in the website. Please show an example of an attractive layout you have created.