Blogging Campaign For Google

Hello, This project is for some for some positive google rankings.. We have a negative search term which we want to displace from the first 4 or 5 pages of google. To do this I magine the search time will have to be reference positively in various blogs and and back links created. There are approximately 291 results for the search term when directly quoted (") so we would like neautral or positive google entries to replace the negative listings for the first few pages.