Digital & Media Analyst

Digital Analyst Background and Experience - BSc in Statistics/Math or BComm/BBA or similar field or equivalent experience in marketing and/or IT - Client and/or agency side experience in managing analytics in measurement, implementation, analysis and optimization (A/B Testing) - Working with cross-functional teams (project management, development, creative and QA departments) on how analytics would be embedded throughout the project lifecycle - Technical know-how and best-practices for approaching digital analytics that speak to client/product needs for KPI identification - Comfortable working with data sets and putting that into context for various stakeholders - Provide expert advice and assistance with insights driven from internal and external data - Experience in the build/management of websites (responsive or/and mobile optimized) and mobile apps (iOS, Android, or/and Windows) - Data visualization experience to transform data into reports, dashboards or infographics - Good presentation skills with ability to translate data into key insights Tools / Knowledge of Data Sets - Have extensive knowledge and utilization of Google Analytics, WebTrends, Coremetrics or Omniture (Adobe SiteCatalyst) - Have worked with SEO tools to determine relevant SEO elements during a web/digital build - Conducting market research on the web to gauge customer satisfaction/behaviour (Preferred not required) - Excel or other data manipulation tools - Use of social media measurng tools (Radian6 or Sysomos) Media Analyst Background and Experience - BA, BSc or BComm/BBA or similar field or equivalent experience in marketing, media and/or advertising - Have worked at a media agency assisting with media buys and - Extensive knowledge of digital advertising (display, video, search) - Interpret sales campaigns data into reports and recommend optimized media plans based on data - Test and optimize campaigns real-time - Good presentation skills with ability to translate data into key insights Tools / Knowledge of Data Sets - Experience with media buying platforms, online advertising (DART, DSP) - Ability to interpret sales relevant data via comScore, Evaliant, PMB to capture customer level information - Digital Measurement: Google Analytics, WebTrends, Coremetrics or Omniture (Adobe SiteCatalyst) (preferred not required)