Writing content for a role play - create 11 Buyer persona types of IoT devices -- 2
$2-8 USD / hour
Anulowano
Opublikowano ponad 5 lat temu
$2-8 USD / hour
Use google drive
To start immediately & complete today
12 buyer persona types similar to the image attached (format similar to this)
* 3 Chinese companies (an example content is included below)
* 4 Chinese retail person
* Non-Chinese company dealing with Chinese business partners
* 2 Non-Chinese B2C retail person
Useful links
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B2B - (Medical and healthcare systems / Hospital)
B2C - Home owner - thinking of smart home products
(Chinese / B2B) PROFILE 1: Beijing Logistics Company (Transportation, Warehousing)
Name:
Mr/Ms. H. Chan
Decision Role:
Decision Maker
Title:
VP Strategic Sourcing
Influence:
High
Company Profile:
Beijing Logistics Company provides freight forwarding and supply chain solutions which range from stand-alone operations to control-tower managed global supply chains, combining our expertise with unique technology capabilities and global service network. As a third party logistics (3PL) company, it provides their clients’ supply chain management. Services include warehousing & distribution, overflow, inventory management, order fulfillment, cross-docking and transloading.
Revenue: USD 257.4mio
Profits: USD 16.3mio
Number of Employees: 3218
Budget: USD 1.5mio
What I need:
“I need proven tools, methodologies and insights that will drive more top- and bottom-line revenue, I like simple tools that work as my clients are large companies that are risk-averse. Reliability is the most important factor in our decision making process. I am not so big on piloting with a start-up”
Vertical:
Personality Type:
The Sensitive, Withdrawn Type: Expressive, Dramatic, Self-Absorbed, and Temperamental
Top Challenges:
Motivators:
Recognition from the CEO, the board and other stakeholders
Personal satisfaction from successful deals
Delivering predictable performance
Validators:
Executive Team
Peers
The Board of Directors
Why I won’t buy?
If I am unconvinced of the ROI, if the counterparty cannot show its proven track-record
Media Preferences:
Trade Publications
People’s Daily
Yangtse Evening Post
What closes the deal?
Real world examples on how the vendor has helped make or save money for their clients
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