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Social Media Marketing Expert for China

$750-1500 USD

Zamknięte
Opublikowano ponad 7 lat temu

$750-1500 USD

Płatne przy odbiorze
We are a company from Europe. We would like to test a business idea for the Chinese market. We need a social media marketing strategy that helps us understand the cost of bringing our idea to the Chinese market. We don't speak Mandarin and don't know much about the social network landscape in China. Assumption 1: The product does not exist yet. We can't disclose the real product yet. Assume it is a robot that helps elderly people: 65+ years old. An image is attached ("[login to view URL]"). Again, this is not the real product. But assume that we try to sell a robot for older/senior people. Idea: A landingpage contains an email field where people who are interested can get more information. Assumption 2: Elderly people probably don't use social media. Assume we try to sell to the children of the elderly people. They will make the purchase decision for their elderly parents. Age: 40-55. Assumption 3: Advertisement only, no Content Marketing. Please answer these questions briefly when you place your bid: 1. Which social media platform should be used to advertise? 2. How can we narrow down the target audience for the advertisement? 3. What content should a landingpage contain for this test purpose? 4. Which metrics should we measure? 5. Do you have any other advice that could help us test this product idea. The best strategy will get this project. The budget for the advertisement campaign is paid by us. Your bid includes your work to create this test. Thank you for your time. I'm looking forward to work with you, Tim
Identyfikator projektu: 12845146

Informację o projekcie

10 ofert
Zdalny projekt
Aktywny 7 lat temu

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10 freelancerzy składają oferty o średniej wysokości $923 USD dla tej pracy
Awatar Użytkownika
Greetings! Ranked the #1 business researcher and writer on Freelancer.com since 2010, I thank you for the opportunity to work on this project. I have created over 800 business plans, financial and marketing reports and Investor Memorandums in the past 10 years. I hold Bachelor of Business Administration and Master of Business Administration degrees. . I have worked with over 1000 clients in 150 countries, including Fortune 100 companies such as American Express and Morgan Stanley, as well as Rent-A-Center, FLIR, Cisco, and others. I am experienced with white papers, business writing, technical descriptions, contracts, sales pitches, and much more. I have bid to the best of my ability based on your post, and I have a question: 1. When do you want to start this project, and when are you looking to complete the task? 2. Are you available for a discussion to ensure I understand this project. When is a good time? I would very much like to work with you on this project and request that you contact me through www.Freelancer.com to discuss specifics. Thank you in advance. Gregory Bair
$1 340 USD w 30 dni
4,9 (740 opinii)
9,7
9,7
Awatar Użytkownika
My articles are guaranteed to be original works that satisfy the desired criteria. Regardless of who the audience is, I can deliver the voice and style that you need to complete your project. I have experience writing articles on a plethora of different topics, including SEO content. I look forward to the opportunity to discuss the project in greater detail. Thank you for your consideration!
$750 USD w 20 dni
4,8 (23 opinii)
5,6
5,6
Awatar Użytkownika
I have the background and experience to do the indepth market research and write your business plan with complete analysis and financial projection. I have more than 4 years experience in business development. I have founded and managed 3 businesses. I have written several business plans for my own business and for clients.. I am interested in learning more about your business concept and suggest you to contact me on freelancer.com
$751 USD w 2 dni
4,8 (37 opinii)
5,9
5,9
Awatar Użytkownika
Please see my answers to your questions as below: 1. You should use various popular social media platforms in China: WeChat (a real time messaging platform like MSN. Companies can open their official account which posts messages articles regularly to its followers. Nearly every company in China has its official WeChat Account. Currently there are 800 million active users of WeChat till October, 2016); Weibo (a social platform equivalent to Twitter; the monthly active user reaches nearly 300 million till September, 2016); Zhihu (a question and answer community like Quora); Video platforms like Youku, OOlive owned by Tencent, LETV, Miaopai (a platform to share self-made short videos which catches fire recently in China); Live streaming platforms like Douyu, Yingke, etc. 2. To narrow down the target audience, the content should be relevant and valuable. If your target audiences are elder people who use social media in different way from young people, but they also use some video platfroms to have video chat with their children. We should focus on identifying which video platforms they use and be where they are. If the target audiences are the children of the elderly, the white-collar workers can be a good target, as these people are too busy to accompany their parents but they have adequate income to afford these robots. 3. The landing page should contain videos and pictures illustrating the products, articles sharing tips for keeping healthy for the elderly, a subscription option (where the users should fill email address and other personal info during registration), sharing links to other websites, interesting short videos or pictures that can spread virally in the social media channels. 4. The metrics that you should measure are: website analytics using google analytics or Baidu Index, social media data like followers, views and clicks, impressions, interactions, engagements, conversion rates, etc. 5. Other advice includes the following: Partner with companies like real estate corporations who are investing in building the community for the elderly or partner with government or hospitals, advertise in some TV programs like “Keeping Healthy” programs, give lectures in classrooms for the elderly, sponsor some activities in some high-end clubs, cooperate with Chamber of Commerce (e.g. if you are a German company, you can join German CoC) to persuade the member companies to purchase your products as gifts for the employees during the annual party, just name a few. Thanks and best regards, Tammy
$800 USD w 10 dni
0,0 (0 opinii)
0,0
0,0

O kliencie

Flaga INDONESIA
Indonesia
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Członek od sty 15, 2017

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