What is the difference between "usual" and "Unusual"? It is in the syllable "un". Yes, The un-wanted, The un-desirable, The un-acceptable and The un-comfortable. But the very syllable becomes almost magical, if you look it with different perspective. It is now "The Unusual", "The Unparalleled" & "The Unprecedented".
Usually companies don't want to go beyond the usual. You see, there are benefit of doing regular things. Regular is assurance, Regular is safe & regular is clear. But at the same time it is dull,mundane & a killer, of the very thrill, which lubricate the life; to keep it going smoothly.
It is gap between surviving and thriving, which demands leap of faith. And Usual can't do it. Because usual is one step at a time & unusual is the very leap of faith. Usual is being safe & unusual is everything at stake.
In the end it doesn't matter which side you want to be & it doesn't matter whether you take the leap or not. Why? Because, you missed the mark. Because the whole story is all about, just a syllable.
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