well its tough to advise any sensible strategy for digital promotion without learning abt your business, target market and customer persona, however i run storified marketing campaigns to attract, connect and retain ideal targeted clientele.
so what we do is once we are done with a proper brand story in place by working with founders, then we use the same story to campaign via all digital channels like facebook ads, Google ads, social media posts etc.
and no one can beat me my game :)
would love to have a chat with you to discuss further.