Market Research for Coffee and Spice Blog

We are in the planning stages of launching two distinct blogs: one focused on coffee and the other on spices. Our monetization strategy primarily revolves around the affiliate marketing model. To ensure the success and viability of our endeavors, we require a seasoned market analyst to provide us with an exhaustive study and strategic insights into the following: Market Trends Analysis: Current and emerging trends in the coffee and spice blog spheres. Key questions to address: What are the trending topics? How have reader preferences evolved over the past year(s)? What are the predicted future trends? SWOT Analysis: A comprehensive analysis focusing on: Strengths: What innate advantages do we possess or can leverage? Weaknesses: Where might we face challenges or disadvantages? Opportunities: Potential areas or niches within the coffee/spice blog market that are underrepresented or untapped. Threats: Current and potential challenges or competitors that might hinder our growth. Competitive Analysis: Who are the major players in the coffee and spice blog niches? What are their strengths, strategies, and content themes? How do they monetize their platforms? What gaps exist in their content or approach that we can exploit? Customer Analysis: Understand the target readership for both niches. Demographics: Age, gender, geographic location, etc. Psychographics: Interests, lifestyle, buying habits. Behavioral insights: Content consumption patterns, preferred platforms, purchasing behaviors. Total Addressable Market (TAM) Calculation/Analysis: A quantifiable measure of the potential readership size and revenue generation. What is the potential reach in the coffee and spice blog niches? How can affiliate marketing be maximized given the TAM? Executive Summary: A consolidated report of the aforementioned analyses, highlighting the key insights, conclusions, and actionable recommendations. Requirements: Proven experience in market analysis, preferably in the blogging or affiliate marketing space. Ability to use various research tools and methodologies to gather, analyze, and interpret data. Strong written communication skills to present findings clearly and succinctly. Demonstrated capability in strategic thinking and providing actionable recommendations. Application Instructions: Please share samples of similar projects you've undertaken, especially if they pertain to the blogging or affiliate marketing industry. Provide a brief outline of how you would approach this project, including any tools or methods you intend to use. Share your estimated timeline for completion. Looking forward to partnering with a forward-thinking market analyst to provide us the clarity and direction needed for our blogging endeavors. Your insights will be instrumental in shaping our strategic approach and ensuring the success of our ventures.